Tweet

Uncle Sam Wants YOU…How Does that Impact Sales?

Written by: Cheryl A. Clausen

Article Overview: Once again Uncle Sam is about to put you in a damned if you do and damned if you don’t situation. And the real kick in the pants is he even didn’t ask you, yet again. You have no choice in the matter yet you’ve been asked to back at least a $700 Billion dollar check. Kind of makes you want to throw up doesn’t it?

Uncle Sam Wants YOU…How Does that Impact Sales?

Grrr… It wasn’t your fault the housing marketing went in the tank. It wasn’t your fault Fannie Mae and Freddie Mac, organizations they were neither private nor government controlled, blew up. It wasn’t your fault AIG melted down. But you’ve been asked to pick up the tab and put the market back together again. Kind of sounds like you and I must be one of the King’s horsemen, yeah right.

So what does all this economic upheaval, turmoil, and political posturing have to do with you? Even if you try to stick your head in the sand and ignore it, it won’t just all go away. The key is to keep your focus on what you can control versus what you can’t.

This is yet another one of those pivotal moments in your life where you either pull yourself up by your bootstraps and do what you can to protect you and your family…OR heaven help you if you think someone else is going to do it for you. I know you have always taken care of yourself and did what you needed to do so now really isn’t all that different. But the width and breadth of this economic blowout will require more focus and more focused action than ever before.

No matter what business you’re in there are 3 core principles that will keep you in business and expand your success. First, you have to market yourself. Second, you have to sell yourself. Finally, you have to back up what you marketed and sold.

It sounds so easy when you put it in these simple terms. It’s the application that’s difficult. Because there’s so much misinformation and misunderstanding over what those 3 core principles mean in terms of actions.

When you market yourself you never want to market your business, your products, or your industry. Prospects don’t care about those things. They do care about getting what they want.

Before you can sell anyone anything you have to sell yourself on the value of what you offer first. Then when you meet with a prospect you simply remain true to your purpose and meet your objective. The purpose of a sales conversation is to understand what the prospect wants. The objective is to agree upon next steps.

The quickest way to lasting success is long-term relationships. You earn long-term relationships by transforming tentative beginning relationships into long-term ones. Repeat business and referrals are a natural extension from the relationship.

So don’t let what Uncle Sam is doing through you off kilter and put your business in the tank. Put your focus on how you can do what you’re already doing well even better. Then take the actions that produce the greatest results and let nothing stand in your way. And don’t forget, all of us main street folks are in this together.

Related Articles
  Uncle No Name
  A Tip To Convert Negative People into Fresh Prospects for Your Network Marketing Business
  Mrs Perpetual Motion
  Would You Trade Your Problems
  Dynamic Communication

Article Tags: aig, blowout, bootstraps, breadth, core principles, economic upheaval, fannie mae, fannie mae and freddie mac, freddie mac, head in the sand, heaven, industry prospects, marketing, misinformation, misunderstanding, objective, pivotal moments, political posturing, tank, turmoil



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Review My: Trump 4 President Site - Hey Zac - congrats on getting it up quickly! My first thoughts are: loud and cluttered. Red is a very powerful color and to have it as a background can be really hard on the eyes (especially a widescreen monitor where the background is so big). There's also a lot going on - what do you want people to do? Get on the newsletter list? I'm unsure what I'm supposed to do next... I love the picture though with Trump on Uncle Sam with the You're Fired Mr. President - I think the content will shine through more as you get the graphic interface looking a little nicer. You might want to consider putting it up on 99designs for some bids. How do you plan to monetize the site? That could help us help you better as well!
Social IMPACT!! Marketing - How it will change your Business - SEO,SEM and more recently SMO have been the catch phrase for those wishing to optimize their sites for the search engines and all will see you gain some level of success, but I am about to introduce you to a new catch phrase SIM or Social Impact Marketing, a system that has been developed at Kooiii tested on Kooiii and proven to be more effective than any of the other 3 systems in use. When we started Kooiii 6 or so weeks ago we were building a site that had nothing as far as SEO,SEM or SMO properties it was lost way back in the depths of most search engines and had an Alexa rating of 3.8 million, it was lucky to get 12 visitors a week and that was mostly my business partner and myself with the odd visitor that somehow found their way to the site by mistake. Our original idea was to build Kooiii as a Search Platform that was capable of spidering some of the most popular social networks, however we realized early on that those coming to Kooiii would also want some form of social interaction with our site if it was going to go anywhere so we implemented a simple to use Micro-Blogging system as the front end of the system we were putting together. Not having money to promote our new baby we had to resort to using all the free avenues we could find in order to attract people to the site, of course this meant utilizing as many of the social networks we belonged to as possible, Not being spammers and not wishing to appear as such we decided that we would simply keep active on the social networks while sharing and posting to our profiles from kooiii, it was at this point we realized we were onto something suddenly within a week we saw our Alexa drop dramatically and our membership start to grow not only on Kooiii but also on the social sites we belonged to, people seemed to be drawn to us like we were magnets and Kooiii went from 4 members (all admins) to over 1500 members quickly. By teaching those that joined Kooiii to also share member posts on the social networks, not only those we were posting but other members posts as well we saw the birth of a completely new way to promote something, see everyone saw the same effects we were seeing not only was Kooiii skyrocketing up Alexa but the members sites and popularity were also soaring and so Social Impact Marketing came into the world of the Internet. So lets re-cap SIM it's a system where members of Kooiii cross promote each others offers using a socially connected Micro-Blogging system creating tremendous buzz about the offers throughout the wider social scene in other words causing Social Impact using Marketing techniques resulting in massive targeted traffic generation to a specific site or page for basically no monitory outlay.
Re: How to finance your independent movie - Hi, The video doesn't come up with its own URL... But it's the very bottom video on the page. Here's the description of it: Financing, Production and Social Impact of Feature Films Host- Carol Atwood - Founder, Spartacus Media Enterprises Panelists: Bill Johnson - Co-Founder and Partner, Inferno Distribution Steven Haft - Producer, Media Consultant Michael Goorjian - Actor, Producer, Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Starting a Business with Bad Personal Credit

What is Discretionary Cash Flow

Business Coach Explains To You How To Add Value

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.