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Uncle Sam Wants YOU…How Does that Impact Sales?

Written by: Cheryl A. Clausen

Article Overview: Once again Uncle Sam is about to put you in a damned if you do and damned if you don’t situation. And the real kick in the pants is he even didn’t ask you, yet again. You have no choice in the matter yet you’ve been asked to back at least a $700 Billion dollar check. Kind of makes you want to throw up doesn’t it?

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Uncle Sam Wants YOU…How Does that Impact Sales?

Grrr… It wasn’t your fault the housing marketing went in the tank. It wasn’t your fault Fannie Mae and Freddie Mac, organizations they were neither private nor government controlled, blew up. It wasn’t your fault AIG melted down. But you’ve been asked to pick up the tab and put the market back together again. Kind of sounds like you and I must be one of the King’s horsemen, yeah right.

So what does all this economic upheaval, turmoil, and political posturing have to do with you? Even if you try to stick your head in the sand and ignore it, it won’t just all go away. The key is to keep your focus on what you can control versus what you can’t.

This is yet another one of those pivotal moments in your life where you either pull yourself up by your bootstraps and do what you can to protect you and your family…OR heaven help you if you think someone else is going to do it for you. I know you have always taken care of yourself and did what you needed to do so now really isn’t all that different. But the width and breadth of this economic blowout will require more focus and more focused action than ever before.

No matter what business you’re in there are 3 core principles that will keep you in business and expand your success. First, you have to market yourself. Second, you have to sell yourself. Finally, you have to back up what you marketed and sold.

It sounds so easy when you put it in these simple terms. It’s the application that’s difficult. Because there’s so much misinformation and misunderstanding over what those 3 core principles mean in terms of actions.

When you market yourself you never want to market your business, your products, or your industry. Prospects don’t care about those things. They do care about getting what they want.

Before you can sell anyone anything you have to sell yourself on the value of what you offer first. Then when you meet with a prospect you simply remain true to your purpose and meet your objective. The purpose of a sales conversation is to understand what the prospect wants. The objective is to agree upon next steps.

The quickest way to lasting success is long-term relationships. You earn long-term relationships by transforming tentative beginning relationships into long-term ones. Repeat business and referrals are a natural extension from the relationship.

So don’t let what Uncle Sam is doing through you off kilter and put your business in the tank. Put your focus on how you can do what you’re already doing well even better. Then take the actions that produce the greatest results and let nothing stand in your way. And don’t forget, all of us main street folks are in this together.

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Home > Sales > Cheryl A. Clausen > Uncle Sam Wants YOUHow Does that Impact Sales
Article Tags: aig, blowout, bootstraps, breadth, core principles, economic upheaval, fannie mae, fannie mae and freddie mac, freddie mac, head in the sand, heaven, industry prospects, marketing, misinformation, misunderstanding, objective, pivotal moments, political posturing, tank, turmoil

About the Author: Cheryl A. Clausen
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