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Guest post by: Cheryl A. Clausen Become an Author

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Many of the myths associated with sales are believed simply because they’re repeated so often. Others have fortunately been debunked. At one time people didn’t think women could sell. Some also thought former athletes and former military were superior sales people.

These myths got started because people are always searching for associations to improve their success. The problem is without scientific proof many false associations are formulated because those searching for answers are looking at the wrong things. Sales success has almost nothing to do with experience, education, gender, etc.

Sales success DOES have everything to do with your internal drivers. You have internal drivers unique to you that motivate you to take certain actions. Ideally those actions increase your sales.

Most people have little, if any, conscious awareness of their internal drivers. Even those who do have some awareness of their internal drivers don’t realize their importance or how to best use those drivers to increase their sales success. This lack of understanding leads to unnecessary frustration and poorer results than possible for you.

The first step is assessing your behaviors and motivators. It’s important to know both. Your behaviors tell you how you act and your motivators help you understand why you respond the way you to do different stimulators. Assessments are a relatively low cost way to scientifically determine both.

Next you have to correlate what you’ve learned from these assessments to you and your specific situation. All sales responsibilities are not created equal. You are better suited to certain sell situations than others.

Plus there isn’t one and only one perfect way to sell. The best way to sell is to develop your own sales process specific to you, your strengths, and what drives you to action. There’s no need to force yourself to sell the wrong things in the wrong way when you can discover what works for you and why.

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