We Live in a Headline World; Will Yours Do its Job?
We Live in a Headline World; Will Yours Do its Job?
Are you getting ignored because you don’t understand how to use a sales headline? Are you getting ignored because your sales headline isn’t doing its job? Do you even know when or how to use a sales headline?
You may have heard of a unique selling proposition, a core marketing message, or even an elevator speech. No matter what you call them, in essence, each is nothing more than a sales headline. The purpose of each is to get the right people paying attention to you.
There are some simple things that work when it comes to getting the right people to pay attention to you. The things that get people to pay attention to you are the things that speak to what the other person wants. That means you need to communicate in a way that gets the interest of the right people, and then spark their curiosity.
Saying the same things as others in your industry makes you boring. So does talking over their head and using your jargon. The instant you’re boring is the exact moment you become invisible.
When someone asks you what you do, when they look at your business card, or if they read an ad you’ve placed these are all opportunities for you to communicate your own sales headline that gets you noticed. Once you’ve got their attention you have the opportunity to build curiosity, and get the other person to take an action. The action you ask them to take should move them one step closer to becoming your new client.
There are three words you should think about when developing your sales headline: self-interest, news, and curiosity. You only have a few seconds to grab their attention and you want to get the most value from those few seconds. So build the self-interest of the prospect, add in any relevant news elements, and get them curious to know more.
We Live in a Headline World Will Yours Do its Job - To learn more about this author, visit Cheryl A. Clausen's Website.
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You may not think headlines have anything to do with you or your sales success, but you’d be wrong. You’re exposed to headlines everyday whether those headlines are presented in a written format, audio format, or visual format. You pay attention to a select few and ignore the rest.
Are you getting ignored because you don’t understand how to use a sales headline? Are you getting ignored because your sales headline isn’t doing its job? Do you even know when or how to use a sales headline?
You may have heard of a unique selling proposition, a core marketing message, or even an elevator speech. No matter what you call them, in essence, each is nothing more than a sales headline. The purpose of each is to get the right people paying attention to you.
There are some simple things that work when it comes to getting the right people to pay attention to you. The things that get people to pay attention to you are the things that speak to what the other person wants. That means you need to communicate in a way that gets the interest of the right people, and then spark their curiosity.
Saying the same things as others in your industry makes you boring. So does talking over their head and using your jargon. The instant you’re boring is the exact moment you become invisible.
When someone asks you what you do, when they look at your business card, or if they read an ad you’ve placed these are all opportunities for you to communicate your own sales headline that gets you noticed. Once you’ve got their attention you have the opportunity to build curiosity, and get the other person to take an action. The action you ask them to take should move them one step closer to becoming your new client.
There are three words you should think about when developing your sales headline: self-interest, news, and curiosity. You only have a few seconds to grab their attention and you want to get the most value from those few seconds. So build the self-interest of the prospect, add in any relevant news elements, and get them curious to know more.
We Live in a Headline World Will Yours Do its Job - To learn more about this author, visit Cheryl A. Clausen's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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