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What Actions Aren’t You Taking to Increase Sales?

Written by: Cheryl A. Clausen

Article Overview: Sales training isn’t getting you the results you want? Is it the training that’s letting you down or the actions you aren’t taking?

What Actions Aren’t You Taking to Increase Sales?

Sales training isn’t getting you the results you want? Is it the training that’s letting you down or the actions you aren’t taking? Sales success is all about the actions you take. Taking more right actions than wrong actions means you get to success that much faster. Continuously taking the wrong actions even though you think they’re right just makes you stuck.

Do you have the right message? You can’t sell anything until or unless you talk to someone, right? If you have trouble getting people to talk to you realize it’s because you don’t have an attention grabbing message. An attention grabbing message isn’t theoretical or gimmicky it’s a message that gets people’s attention because they recognize the message is about something they really want, or it peaks their interest to see if this is something they could want. Attention getting messages are very clear about who the message is for and the big benefit for the intended receiver. When you’re presenting the attention getting message the “what” behind the benefit isn’t important, it’s the benefit your potential customers are wanting.

You have to get the attention of the right people. Then you have to make a connection with the right people. One of the easiest ways to make a connection is through a story. Since childhood we’ve been conditioned to pay attention to stories. They not only entertain us, but they educate us and they do so in a way that isn’t self-serving or boring. Do you have a great story about how an existing customer came to enjoy the benefit of what you have to offer? When you’ve got their attention and they ask you to tell them more about that it’s a great lead into a story.

The best sales people realize the world is their lab. Every sales encounter is an opportunity to practice your skill and find ways to improve your skills. That means you want to be changing and adapting what isn’t working rather than continuing to do things that aren’t working and expecting that somehow this time they will work. Even though something works for someone else it may not work for you. So what, you have to keep testing until you discover what does work for you. What works for you will always be found in your natural strengths.

Get real if you want to succeed. No one likes, trusts, or want’s to buy from someone they think isn’t being themselves. When you sense a sales person is uncomfortable your radar automatically goes up and you start wondering what’s up. Because you aren’t comfortable your prospects aren’t comfortable. If they aren’t comfortable with you, you can’t develop a relationship with them. Without relationships you have one time short lived sales. Get real. Get comfortable and get more sales.

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Article Tags: benefit, encounter, sales success



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Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: New Video - Should I Get A Job Or Start A Business? - Hi Evan, I was curious to know what you'd suggest and I think you gave excellent advice. Taking a year out to try and start your own business is a great idea. Taking a year out after college is a well established option so I guess it doesn't prejudice your chances of getting a job should you wish to do so later on; it probably improves your chances if you've been getting valuable experience of managing a business and of course, if all goes well, you won't need to find out. Definitely a video for my website. Thanks! David
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Did you buy into the iPhone 3G craze? - Kevin, Arent you the EBay guy?? oh well, we all make mistakes....like me buying new tires at Active Green & Ross after I blew out a tire on the 401. I let the guy scare me into the sale and then when I took my care into my mechanic he told me I got hosed....and to never let anyone scare you into buying stuff again.... anyway, I'm glad you got the new battery in any case. I think we will soon be able to go completely without contracts so we arent held hostage... J
Re: looking for experienced affiliate feedback - Hi Chris, That's a great tip. The real benefit to running an affiliate marketing is getting other people to promote your business for you. Taking a pro-active approach as you suggest will certainly help.


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