What Actions Aren’t You Taking to Increase Sales?
What Actions Aren’t You Taking to Increase Sales?
Do you have the right message? You can’t sell anything until or unless you talk to someone, right? If you have trouble getting people to talk to you realize it’s because you don’t have an attention grabbing message. An attention grabbing message isn’t theoretical or gimmicky it’s a message that gets people’s attention because they recognize the message is about something they really want, or it peaks their interest to see if this is something they could want. Attention getting messages are very clear about who the message is for and the big benefit for the intended receiver. When you’re presenting the attention getting message the “what” behind the benefit isn’t important, it’s the benefit your potential customers are wanting.
You have to get the attention of the right people. Then you have to make a connection with the right people. One of the easiest ways to make a connection is through a story. Since childhood we’ve been conditioned to pay attention to stories. They not only entertain us, but they educate us and they do so in a way that isn’t self-serving or boring. Do you have a great story about how an existing customer came to enjoy the benefit of what you have to offer? When you’ve got their attention and they ask you to tell them more about that it’s a great lead into a story.
The best sales people realize the world is their lab. Every sales encounter is an opportunity to practice your skill and find ways to improve your skills. That means you want to be changing and adapting what isn’t working rather than continuing to do things that aren’t working and expecting that somehow this time they will work. Even though something works for someone else it may not work for you. So what, you have to keep testing until you discover what does work for you. What works for you will always be found in your natural strengths.
Get real if you want to succeed. No one likes, trusts, or want’s to buy from someone they think isn’t being themselves. When you sense a sales person is uncomfortable your radar automatically goes up and you start wondering what’s up. Because you aren’t comfortable your prospects aren’t comfortable. If they aren’t comfortable with you, you can’t develop a relationship with them. Without relationships you have one time short lived sales. Get real. Get comfortable and get more sales.
What Actions Arent You Taking to Increase Sales - To learn more about this author, visit Cheryl A. Clausen's Website.
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Sales training isn’t getting you the results you want? Is it the training that’s letting you down or the actions you aren’t taking? Sales success is all about the actions you take. Taking more right actions than wrong actions means you get to success that much faster. Continuously taking the wrong actions even though you think they’re right just makes you stuck.
Do you have the right message? You can’t sell anything until or unless you talk to someone, right? If you have trouble getting people to talk to you realize it’s because you don’t have an attention grabbing message. An attention grabbing message isn’t theoretical or gimmicky it’s a message that gets people’s attention because they recognize the message is about something they really want, or it peaks their interest to see if this is something they could want. Attention getting messages are very clear about who the message is for and the big benefit for the intended receiver. When you’re presenting the attention getting message the “what” behind the benefit isn’t important, it’s the benefit your potential customers are wanting.
You have to get the attention of the right people. Then you have to make a connection with the right people. One of the easiest ways to make a connection is through a story. Since childhood we’ve been conditioned to pay attention to stories. They not only entertain us, but they educate us and they do so in a way that isn’t self-serving or boring. Do you have a great story about how an existing customer came to enjoy the benefit of what you have to offer? When you’ve got their attention and they ask you to tell them more about that it’s a great lead into a story.
The best sales people realize the world is their lab. Every sales encounter is an opportunity to practice your skill and find ways to improve your skills. That means you want to be changing and adapting what isn’t working rather than continuing to do things that aren’t working and expecting that somehow this time they will work. Even though something works for someone else it may not work for you. So what, you have to keep testing until you discover what does work for you. What works for you will always be found in your natural strengths.
Get real if you want to succeed. No one likes, trusts, or want’s to buy from someone they think isn’t being themselves. When you sense a sales person is uncomfortable your radar automatically goes up and you start wondering what’s up. Because you aren’t comfortable your prospects aren’t comfortable. If they aren’t comfortable with you, you can’t develop a relationship with them. Without relationships you have one time short lived sales. Get real. Get comfortable and get more sales.
What Actions Arent You Taking to Increase Sales - To learn more about this author, visit Cheryl A. Clausen's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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