What Mistake Ends Your Hopes for Increasing Sales?

Your sales are down, your self-confidence is gone, and you feel like you’re beating your head against a brick wall. Maybe you should just quit. Maybe you should and maybe you’re on the verge of a major breakthrough, but if you quit now you’ll never know. How will you feel when you find out the next call, the next appointment, the next referral, or the next chunk of repeat business would have been life changing for you?

What exactly are you quitting? Are you quitting a company because it doesn’t match your values? Are you quitting a boss because you feel your boss lacks integrity? Are you quitting a product or service because it just doesn’t meet expectations? If you’re quitting these things you should quit. You should even feel good about it and hold your head high as you move on to the next thing that does support your values, standards, and integrity.

Are you quitting yourself? Sometimes when you quit you’re really quitting yourself. Are you quitting sales because you think you just don’t have what it takes? What if you do have what it takes, but you need to persist a little longer? How can you know if you have what it takes and restore your confidence so you can keep on going? There are two easy ways to know. If you’ve succeeded in sales before you now you have what it takes. You just need to accept you need to make some changes and adaptations so you can succeed again. If you don’t have a history of success you should take a couple of assessments and know whether sales is a match for you or not.

Are you quitting your plan? Or do you have a plan and a commitment to follow through with your plan? How many sales do you want each week? Are you taking the actions you need to take to make that happen on a daily basis? If you have people to contact, you make a connection, you secure the appointment, you hold the appointment; and you aren’t getting enough sales begin to dissect each element to discover where you have opportunities to make improvements. If you don’t have a daily sales plan, get one. You can’t expect success without a plan and without the commitment to follow through on your plan.

So what do you want to quit? You want to quit doing the same thing and expecting different results. Test and measure each part of the whole process until you develop your own personal system for sales success that’s completely customized to fit you and your strengths. When you get your system as close to perfection as you can possibly get it practice and practice and practice it every day so you don’t screw it up and get in this place again.


What Mistake Ends Your Hopes for Increasing Sales? - To learn more about this author, visit Cheryl A. Clausen's Website.

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