What are the 2 Missing Links that Guarantee Sales Strategy Failures?

You can have the best location and still fail. It happens every day.

You can start with a cash war chest and it still won't save you.

In order for any sales strategy to succeed, and bring you the sales you need to sustain a business that strategy must be built on a strong foundation. When you build the foundation for your business you must have these two links figured out. In fact, you should have these links pegged before you even start... before you invest one thin dime in out of pocket expenses.

The first link in your sales strategy is DECIDING who your customers are. Yes, you read that right I said "deciding". The worst thing you can do is develop a business and hope someone will show up to buy, or hope you can chase after enough potential buyers to build a business.

This is the first link because it's that important. If you don't specifically know who you want to sell to you can't possibly develop communications that will get their attention. Yet alone gain their interest. It will be nearly impossible for you to secure actual sales appointments.

Sure you'll be able to get a lot of "let's get to know each other appointments" and other waste of time meetings. But you won't get real sales appointments where you openly discuss how you might work together.

The next link is POSITIONING your business in the market place. Your market doesn't need another also ran business. Your business must be important to the people you want to sell to for a specific reason.

Ideally that reason will be related to a specific difficult to solve problem, or hard to achieve solution you can help people like your customers get.

When you get these 2 links right your sales strategies are well on the way to success. You won't make the killer mistake of trying to be everything to everyone. You won't have to compete with everyone else because you'll own a special desirable place in the minds of your best potential buyers.