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What do You do about Slow Sales?

Written by: Cheryl A. Clausen

Article Overview: Slow sales have little to do with the economy and everything to do with you. Now don’t get mad. Get sales.

What do You do about Slow Sales?

Slow sales have little to do with the economy and everything to do with you. Now don’t get mad. Get sales.

When sales are slow there’s a very good reason for the results you’re not getting. Actually there are three really good reasons: you aren’t getting enough highly qualified leads, you aren’t closing the leads you do get, and you aren’t getting repeat business and referrals from existing and old clients.

The question is, “How do you change your results?” The answer is you adapt what you’re doing, adopt more effective approaches, and act. Before you race off there are some things you need to think about.

If you aren’t getting highly qualified leads contacting you then you need to adapt your communications. This requires a deep understanding of your ideal clients. You have to know who they are, how to connect with them, what they already want, and how they talk about it. Armed with this knowledge you’re ready to adapt your communications so they grab the attention and interest of your ideal potential clients and get them to act.

Closing more business is all about how you help a potential client develop a reason to act and act now. If you’re doing most of the talking you can’t do that effectively. Adopt a selling approach that works with the way people make buying decisions.

The least expensive most productive group of people you can focus your resources on is your existing and former clients. People who buy from you once are more likely to buy from you again than a stranger is to buy the first time. Adapt your client communications to help your existing clients buy again and refer you.

Some folks are determined to figure everything out on their own no matter what it takes. Others realize there’s a better quicker way to get the results you want. They are the ones who get outside help to make those adoptions, adaptations, and take the right actions.

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Article Tags: adaptations, client communications, decisions, economy, good reason, productive group, referrals, repeat business, stranger



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Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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