Where are all the Increase Sales Opportunities?

You pass up more opportunities each day than you could ever handle. Anyone who wants to be a top producer knows there are two aspects to sales success. First, you have to recognize opportunities others overlook. Second, you need to understand the opportunity well enough so you can communicate how you can solve a particular problem better than anyone else. All this comes before you even get the chance to “sell” anyone anything.

Stop knocking on the same doors and using the same lists everyone else is using. Look where your competition doesn’t bother to look. This may require a change in mind-set, but it is well worth the effort.

Have you ever noticed when you’re even thinking about buying a certain make and model of car all of a sudden you see lots of those cars on the road? There aren’t more of those cars just because you’re thinking about them, but because you’re thinking about them you’re more alert and aware of those cars. So, if you were to start thinking about who else you could work with over and beyond the same old crowd you’ll start to recognize opportunities that have always been there right under your nose just waiting for an astute sales producer like yourself to snatch them up.

Start listening for opportunities in everything you hear. Listen for things others will never hear because they’re so caught up in themselves and their own thoughts. Listen intently to the radio, TV, other people and begin to challenge yourself to find an opportunity in what you hear. That opportunity may be a direct opportunity or it may provide the connection to a direct opportunity.

You have to really understand what you offer and the needs of others to take the most advantage of the opportunities around you. That means you need to do better job of doing your research than your competitors. You’re watching and listening for big opportunities that others will never find unless you point them out. Because they haven’t taken the time to research other markets to find out what problems they have or what they need. Once you know that you have to position your solution to their problem in a way that completely satisfies that need. If you can do this better than anyone else you’ve just obtained a corner on the market with a specific segment of the world.

Any list that you can buy or that a company provides you isn’t worth much. Your just one more person in a stream of people contacting the same people trying to sell them the same thing. Create your own priceless list of buyers by capitalizing on the opportunities others don’t even realize exist, and guard that list with your life.


Where are all the Increase Sales Opportunities? - To learn more about this author, visit Cheryl A. Clausen's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Build Your P&L to Increase Sales
	Are you a small business owner to a Level C executive who looks to your P&L (Profit and Loss) statement each month? Are you happy with your business results? Then maybe it is time to think of your P&L a little diffe...
Increase Your Business Luck
	I recently read "The Luck Factor" (Dr. Richard Wiseman), a scientific study of luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four ...
Sales Success Tip-Think You Need More Leads? Think Again!
	It's the first thing that pops into your mind when you think of how to increase your sales. But just because it's first way, doesn't mean it's the best way.
Simple steps to increasing sales
	Most business owners want to increase sales, either to overcome a problem in the short term or as part of the planned growth of the business in the longer term. Remember the first rule of selling - know your cust...
Are Business Networking Referrals Critical Business Strategies Within Your Strategic Plan?
	Business networking referrals are big business. Yet many fail to leverage this critical business strategy within their strategic plans. Learn the value of business referrals through 6 simple questions.

---

Related Forum Posts
	Online Sales and Marketing vs Traditional
	Re: Online Sales and Marketing vs Traditional
	Practical Sales Advice
	Re: Can you outsource your product launch?
	11 Ways to Use LinkedIn
	Long URLs in posts
	Re: Work At Home EStore (13775)
	Re: Can you outsource your product launch?