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Who Else Wants to Hear Your Sales Message?

Written by: Cheryl A. Clausen

Article Overview: The problem is no one wants to hear your sales message. They don’t want to hear it because they don’t want to be sold. Yet everyone likes to buy.

Who Else Wants to Hear Your Sales Message?

The problem is no one wants to hear your sales message. They don’t want to hear it because they don’t want to be sold. Yet everyone likes to buy.

Once you understand this difference you can use that knowledge to change your messages and produce results. When you think someone is trying to sell you, even if it’s something you really want, you immediately resist being sold. You tune out what’s being said. You’ll even say “no” when you really want to say “yes”.

Odd isn’t it. Part of the problem is you want to control your buying experience. You don’t want someone else telling you what you should think or do.

So let’s think about how you think when you want to buy. When you’re ready to buy you have something you want, you have something you want to avoid, or you have a problem you want solved. You want more information about what you want so you can make an informed decision and make the right choice.

You don’t want to be wrong, feel stupid, or regret your purchase. So you’re cautious. You look around and explore your options.

If you want to attract the right people to you and sell more you have to craft a message those people WANT to hear. You have to get their attention. You have to gain their interest. You have to make them want to know more. You have to motivate them to act.

Sounds like a big job. Well it is, and that’s why so many people get it wrong. Yet it isn’t a hard job.

If someone wants to get your attention they have to speak to something you’re already thinking about. Let’s use an example nearly everyone can relate to. Most people want to make sure they have enough money to support a specific lifestyle once they retire.

Now if you try to talk to these people about a mutual fund, money market fund, annuity, etc. they won’t pay attention to you. You won’t break their attention barrier. If you were to talk to them about retirement travel instead you’d break the attention barrier.

That’s the first step. Next you have to get their interest. If you were able to talk about specific trips to specific locations they’d wonder what you could tell them about where they want to go.

Now if you offered a free report “How to Travel in Style with Money to Spare No Matter What Your Retirement Income.” They’d be all ears. They’d wonder, “Could it be true?” They’d just have to know.

Their curiosity would motivate them to act. So when you told them how to get the report they’d take the action you asked them to take. And that’s what an effective message does. It grabs the attention of the right people, it gets their interest, it makes them curious, and it gets them to act.

Then you’d get the opportunity to show them how those others things, annuities, etc. could make that lifestyle a reality for them.

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  CHALLENGING MESSAGES

Article Tags: annuity, fund money, hard job, lifestyle, money market fund, mutual fund, retirement, right choice, sales message



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