You Have to Connect to Sell
You Have to Connect to Sell
The easiest way to increase sales is to identify a group of people who already want what you have to offer. However, you could have the exact thing every man, woman, and child in China is desperate to get and not sell one. Why? You can’t sell anyone anything if you don’t have a way to connect with the people who want what you have to offer.
Once you know who already wants what you have to offer the next step is to figure out how you can make your paths cross, so to speak. Will you interact with these prospective buyers face-to-face, through the written word, through the spoken word, through images, through mutual connections, or all of these ways? If you don’t have a way to connect with this group of people they aren’t a realistic group of buyers for you.
There are lots of ways you could connect with these potential buyers; however, you must evaluate your ability to make those connections happen. You have limited resources. Your resources include your time, your actions, and your dollars.
Plus there has to be a payoff from your connections. Whatever way you choose to make that connection with a potential buyer you must be able to track and measure your payoff from each connection. Then you can focus on the connections that work, adapt the ones that could work better, and stop the ones that don’t work.
Don’t overlook the value of your time and energy. Identify ways to make connections that require little, if any, direct action from you. Make your points of connection as automatic as possible.
Automated connections provide several benefits for you. When things are automated they get done. They get done consistently. And it’s very easy to track results and make adaptations for improvements. From the ready buyers perspective their needs are met quickly and consistently. It builds their trust and confidence in you and strengthens the connection they have with you.
Develop a plan for how you’ll connect with ready buyers. Make those connections happen automatically. Use those connections to build a relationship and sell more than ever before.
You Have to Connect to Sell - To learn more about this author, visit Cheryl A. Clausen's Website.
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Do you have something lots of people need and want? Great. How will they know about it? How will they know to buy from you?
The easiest way to increase sales is to identify a group of people who already want what you have to offer. However, you could have the exact thing every man, woman, and child in China is desperate to get and not sell one. Why? You can’t sell anyone anything if you don’t have a way to connect with the people who want what you have to offer.
Once you know who already wants what you have to offer the next step is to figure out how you can make your paths cross, so to speak. Will you interact with these prospective buyers face-to-face, through the written word, through the spoken word, through images, through mutual connections, or all of these ways? If you don’t have a way to connect with this group of people they aren’t a realistic group of buyers for you.
There are lots of ways you could connect with these potential buyers; however, you must evaluate your ability to make those connections happen. You have limited resources. Your resources include your time, your actions, and your dollars.
Plus there has to be a payoff from your connections. Whatever way you choose to make that connection with a potential buyer you must be able to track and measure your payoff from each connection. Then you can focus on the connections that work, adapt the ones that could work better, and stop the ones that don’t work.
Don’t overlook the value of your time and energy. Identify ways to make connections that require little, if any, direct action from you. Make your points of connection as automatic as possible.
Automated connections provide several benefits for you. When things are automated they get done. They get done consistently. And it’s very easy to track results and make adaptations for improvements. From the ready buyers perspective their needs are met quickly and consistently. It builds their trust and confidence in you and strengthens the connection they have with you.
Develop a plan for how you’ll connect with ready buyers. Make those connections happen automatically. Use those connections to build a relationship and sell more than ever before.
You Have to Connect to Sell - To learn more about this author, visit Cheryl A. Clausen's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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