Hurry Up & Wait!
Hurry Up & Wait!
To have a great idea and a product that functions to the level of expectations is one thing, to have it perform through the rigors of market testing is quite another. You may be automatically thinking that from a sales point of view a market ready product has endured all the necessary "market research" and acceptance. There is more.
When we introduce a new idea to the market, it has to be tested for quality and performance under adverse conditions which provides clout to its new guarantee. The new product must also be scrutinized for legal and industry certification standards. This will provide assurance of compliance laws for customer safety and security.
Finally, making sure that the product does what you say it does is confirmed through this process.
Why is this important you ask? Because the last thing you want is to have embarrassment come upon your company's name because your sales team or represtatives did not have all the necessary information to tell the truth.
To prepare your team, let us know. We want to help.
Sincerely,
James P. Burgess
Infusion Corporate Culture inc.
Hurry Up Wait - To learn more about this author, visit James P. Burgess's Website.
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Recently, I had the opportunity to assist a small company in training their sales people so as to prepare them for a new product launch. It sounded exciting! We had a great time together but I soon found out that they were not as prepared as I had thought. What I knew was that they were new. I also knew that they were eager to get started. What I didn't know is that the product they were intending to launch was not yet ready for market.
To have a great idea and a product that functions to the level of expectations is one thing, to have it perform through the rigors of market testing is quite another. You may be automatically thinking that from a sales point of view a market ready product has endured all the necessary "market research" and acceptance. There is more.
When we introduce a new idea to the market, it has to be tested for quality and performance under adverse conditions which provides clout to its new guarantee. The new product must also be scrutinized for legal and industry certification standards. This will provide assurance of compliance laws for customer safety and security.
Finally, making sure that the product does what you say it does is confirmed through this process.
Why is this important you ask? Because the last thing you want is to have embarrassment come upon your company's name because your sales team or represtatives did not have all the necessary information to tell the truth.
To prepare your team, let us know. We want to help.
Sincerely,
James P. Burgess
Infusion Corporate Culture inc.
Hurry Up Wait - To learn more about this author, visit James P. Burgess's Website.
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