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3rd of the Top 10 Kurlan Sales Management Functions
Written by: Dave KurlanArticle Overview: This is the third in my series of the 10 Kurlan Sales Management Functions. #3 - MOTIVATION Motivating your salespeople comes down to getting them to: 1. Do what they won't do on their own; 2. Change their behavior; 3. Do more of what they are already doing; 4. Have more of a sense of urgency; 5. Over Achieve More...
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3rd of the Top 10 Kurlan Sales Management Functions
This is the third in my series of the 10 Kurlan Sales Management Functions.
#3 - MOTIVATION
Motivating your salespeople comes down to getting them to:
1. Do what they won't do on their own;
2. Change their behavior;
3. Do more of what they are already doing;
4. Have more of a sense of urgency;
5. Over Achieve
The methods for motivating your salespeople include:
1. Fear - This is much more powerful than you know! They are afraid of losing their job.
2. Consequences - What will happen if they don't do what you need them to? Develop some consequences today and follow through. You won't have to follow through more than once!
3. Their Need for Approval - If they have need for approval, they have it from you and you can use that to your advantage. Use words like, "I am really disappointed by..."
4. Their Dreams - What they want more than anything, as in, "how close are you to getting that new boat in the water?"
5. Compensation - They are money motivated, right?
6. Incentives - If you structure an incentive program correctly - no more than 90 days, they pick the prize, many categories and many winners - this can be quite powerful.
7. Public Recognition - for some, nothing is a greater motivator than being recognized throughout the team, region, company, or industry.
8. Awards - There is a spot on a bookshelf just waiting for that trophy...
9. Praise - Especially if you don't give it out very often, what they will do just to hear a positive word from you...
10. Growth - Often overlooked, some salespeople are there for the growth opportunity and career path. Think promotions.
11. Sales Meetings - The most under-utilized, misused, opportunity to motivate, ever!
I have written about Motivation quite often and have devoted an entire series of articles to it.
Here's a video of me talking about Motivation.
Finally, there is nothing more powerful than finishing every conversation, meeting and interaction with some kind of call to action.
Why not comment below with your favorite motivational success - the thing that motivated you to do something special or the thing that motivated one or many of your salespeople to do something special. You'll get recognized for it...
Article Tags: bookshelf, br, career path, consequences, dreams, fear, growth opportunity, incentive program, incentives, job, management functions, motivation, motivator, promotions, public recognition, sales management, sales meetings, salespeople, sense of urgency, trophy
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About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Salesperson Selection Predict Sales Turnover Visual Pipeline |
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