5 Ways to Motivate Your Salespeople
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Free Download - Improve Sales Performance with More Effective Pipeline Management By Dave Kurlan |
I was coaching a senior leader today and the conversation turned to motivation, specifically, how to be a better motivator. I believe that motivation is very misunderstood. You can't motivate by being a cheerleader, nor can you motivate by reciting somebody else's inspirational quotes. Motivation comes from within and you must find out what your salespeople's internal motivators are. Why are they doing this thing called selling?
The other thing that's important to know is that everyone reacts differently to motivation and motivation takes may forms. For instance, perhaps you have some people who respond to one of these methods when trying to get them to perform:
* Challenge them (I have a challenge for you...do you think you're up to it?)
* Lose faith in them (tell them that you don't think they can do it and they'll say, "oh yeah?")
* Encourage them (I just know you can do this and they say, "thank you")
* Demand that they perform (You are required to do this and they say, "OK")
* Ultimatums (If you don't do this you'll be out of a job and they either do it or not)
Here are some additional sales personalities and the ways to get them motivated.
So here's the assignment I gave this leader today. Match up the method with the people (right people with the right method) and use the appropriate method to motivate each of them to achieve something you need them to accomplish. Then report back to me with how they responded.
5 Ways to Motivate Your Salespeople - To learn more about this author, visit Dave Kurlan's Website.
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Understanding the Sales Force - Objective Management Group, Inc. is the pioneer and industry leader in sales force evaluations and sales candidate screening. Spearheaded by leading sales industry expert, Dave Kurlan, Objective Management Group, Inc. can help you measure sales effectiveness, execution and potential.
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