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A Forgotten Secret of Sales Success

Written by: Dave Kurlan

Article Overview: Brad learned early in his career that left to his own devices, he would find ways to avoid picking up the phone and making calls. Like so many salespeople, he suffered from call reluctance, fear of rejection, fear of failure, and more. Over time, he learned to trick himself, play games and, most importantly use purpose, motivation and fear to assure that he was consistently filling his pipeline. Listen to the show to hear more about this compelling topic.

A Forgotten Secret of Sales Success

Brad Ferguson, my guest on this week's edition of Meet the Sales Experts, shared a story about a bank he worked with. Using Objective Management Group's Sales Force Evaluation, he identified 8 bankers that weren't right for the business development roles they were in. After both the voluntary and involuntary turnover of 7 of them, the bank increased new business revenue by 30% from the 5 remaining bankers. What did Brad have them do? It was relatively simple, really. He had them identify and focus on specific behaviors they could measure, required them to perform specific levels of those behaviors, and held them accountable. Listen to the show to hear more. Brad learned early in his career that left to his own devices, he would find ways to avoid picking up the phone and making calls. Like so many salespeople, he suffered from call reluctance, fear of rejection, fear of failure, and more. Over time, he learned to trick himself, play games and, most importantly use purpose, motivation and fear to assure that he was consistently filling his pipeline. Listen to the show to hear more about this compelling topic.

Brad's early willingness to help prospects that weren't yet customers once earned him a vendor of the year award - before he was their vendor! His take away? Just show up! Get out there and do whatever you have to do and don't just sit around waiting for good things to happen.

Click here to get links to the show and Brad.

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Article Tags: brad ferguson, business development, business revenue, call reluctance, fear of failure, fear of rejection, force evaluation, games, management group, motivation, new business, objective management, pipeline, prospects, s sales, sales success, salespeople, turnover, willingness



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Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
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