Tweet

Bench Strength and a Hard Driving Sales Force

Written by: Dave Kurlan

Article Overview: He also spoke at length about the right way for companies to use value to decommoditize their products and services. Bill elaborated about the difference between real selling and demonstrating and presenting. His 5 tips for owners, presidents, and CEO's? He said that things really aren't terribly different other than money being tighter. So he said:

Bench Strength and a Hard Driving Sales Force

Bill Raymond, my guest on this week's edition of Meet the Sales Experts, talked at length about what it means to have bench strength on the sales force. HINT - it's not having substitutes ready to jump in! He also spoke at length about the right way for companies to use value to decommoditize their products and services. Bill elaborated about the difference between real selling and demonstrating and presenting.

His 5 tips for owners, presidents, and CEO's? He said that things really aren't terribly different other than money being tighter. So he said:

1. You must have a capable sales tea - not the 20 part of the 80/20 rule. Assess your sales force.

2. Develop the people you have - get them performing on all cylinders, selling not demonstrating.

3. Manage the effort with solid sales management - coaching, motivating, recruiting, and accountability - things that produce revenue, not administrative stuff.

4. Hire above the average of what you have - don't be so willing to settle.

5. Have a hard charging sales team - highly motivated where team performance motivates them to perform.

Listen to the show . Contact Bill.

Related Articles
  Are You Using The Force Within?
  Leadership Bottlenecks Kill Companies
  How to Build a Great Team
  How To Achieve Success With An Internet Based Business
  Fear vs. Courage

Article Tags: accountability, bench strength, bill raymond, br, ceo, management coaching, money, presidents, sales management, tea, team performance



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: What Do You Want To Be Taught? - Hi Jeff Thanks for this forum it is a big help. My biggest problem is very much like GT. Driving traffic to my website and getting more sales. MichelleJ
Re: your personality type? - Hi Michelle! If you are the present-moment focused, this is your result. If it doesn't seem spot on, I'll give you the big-picture focused result. The Enjoyer of Life. You enthusiastically enjoy experiencing the five senses, creative pursuits and social harmony in the here-and-now. You are independent, socially upbeat, and enjoy creating a positive and happy atmosphere. Despite your outgoing “persona,” you are a private person and few people truly know you well). #1 Strength: Comfort Creator #2 Strength: Expressing Social Feeling 1) Comfort Creator -- Creating a comfortable physical environment. Feels the ?ve senses vividly. Adept at using objects, or ?nding or building objects, to make a physical space the most soothing to all ?ve senses. Also organizing so objects are easily found in a convenient way. Both the physical comfort of self, and others, is important. Often feel a need to ensure those close to them are warm enough, fed, rested, etc. Will easily offer help to others in these areas, lending a jacket, or offering a snack. 2) Expressing Social Feeling Setting an emotional tone, vibrant, energetic, or serious, etc. Concerned with the emotional environment as it?s happening -- the vibe of people at a party, the tone of a situation, other people?s responses. Setting the tone -- dramatic and serious, or lighthearted and a celebration. Emotional displays are important for knowing how others are feeling, whether bad or good. Someone talking in a monotone about feelings seems insincere. Feels should be shown, so they can be read by others. Your best type would be: The Conceptualizer. You are an inventive creator of logical systems of possibilities that you use to create processes, products or strategies. Socially, you are sometimes quiet, but also find yourself acting as the life of the party, especially when you get caught up in a debate or entertaining topic of conversation. #1 Strength: Generating Future Possibilities #2 Strength: Systematic/Rule Logic
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: your personality type? - Hi Zac, If you're on the fence about 2 and 3, I'd think more about them. Big picture people tend to be oblivious to the detail of what is happening NOW -- the colors on a restaurant wall, the layout of someone's apartment, the color of people's shirts at a party, etc. They instead notice the "theme" -- an upscale restaurant (who knows what color), casual shirts at a party (not sure what style), etc. A "trendy" apartment, but who knows where the bathroom was. Gut feeling people tend to act w/o all the facts, and are comfortable following that instinct. "Thinker" people will choose something even if they HATE it, just because it "makes sense." Where as that makes no sense to a gut person. Thinkers are more "black and white" where as gut instinct feelers are more "gray area" people. But going with your selections... 1. Within 2. Big Picture 3. Gut Feeling 4. Spontaneous The Reflective Seeker of Truth. You are a passionate searcher of big-picture meaning and strive to help others with your empathetic listening skills. Socially, you are usually quiet, but can be a social butterfly when you feel like it, though it can be draining to do so for too long. You have a very silly and goofy side, enjoy people and need time to quietly reflect #1 Strength: Predicting Future Likelihoods #2 Strength: Expressing Social Feeling Predicting Future Likelihoods Predicting what is likely to happen, based on past events, themes, or what has historically been true. Deciding what will happen, based on past events. These predictions are usually spoken with con?dence and certainty. A thread or common idea is drawn from the past, and these ideas are used to decide what will happen in the future. Authorities and past situations are extremely important for deciding what will happen in the future. Expressing Social Feeling Setting an emotional tone, vibrant, energetic, or serious, etc. Concerned with the emotional environment as it?s happening -- the vibe of people at a party, the tone of a situation, other people?s responses. Setting the tone -- dramatic and serious, or lighthearted and a celebration. Emotional displays are important for knowing how others are feeling, whether bad or good. Someone talking in a monotone about feelings seems insincere. Feels should be shown, so they can be read by others. If that is your type, your #1 match would be... The Strong-Willed Go-Getter. You are a bold sculptor of the here-and-now in order to achieve immediate results following a logical system for making decisions. You add a fun, upbeat vibe to social events and are often the most gregarious person in the room. #1 Strength: Commander of Physical Space #2 Strength: Systematic/Rule Logic


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Starting a Business a Brave Move or a NoBrainer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.