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Closing Sales - Get the Freaking Proposal Right
Written by: Dave KurlanArticle Overview: Make sure your salespeople get the freaking proposal right!!! Learn how...
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Closing Sales - Get the Freaking Proposal Right
Salespeople need to close sales at the first legitimate closing opportunity - the point at which (in the Baseline Selling model) all the bases have been touched. Bob, who I wrote about yesterday, tends to let people put him off if he thinks they have a valid reason. George tends to blow people up when he thinks they're putting him off. Somewhere, in between, exists a happy medium.
Our team of senior consultants was discussing this today and we determined that sometimes, the reason that prospects can't make decisions is that the very solution that was proposed isn't exactly right. It's either not what they wanted, expected, could afford or would pay for. Sometimes it simply includes a piece or component that they didn't think they needed, causing them to question the value of the entire proposal. Other times, salespeople provide options, providing prospects with a reason to think things over.
Make sure your salespeople get the freaking proposal right!!!
Article Tags: baseline, decisions, happy medium, proposal, prospects, salespeople, senior consultants, valid reason
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About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Visual Pipeline Salesperson Selection Predict Sales Turnover |
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