Do Stories Make a Difference When Selling?

Guest post by: Dave Kurlan
Become an Author

Free PDF Download
Everyone Can Sell. Not Really. Top 10 Reasons Why Not - By Dave Kurlan

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

storytelling

Perhaps you have some stories that you alwaysshare - to make a point, lower resistance, show a different perspective, break up a technical presentation, provide examples, or explain what you do. If you have your salespeople consistently using stories this way, you are right on the mark.

Perhaps you never use stories. If your salespeople aren't utilizing stories, they are probably less effective than they could be.

Perhaps you tell so many stories that you have numbers for them! Stop it!

Regardless of the group you fall into, there is a time and a place for a story. I use them whenever I encounter one of the scenarios in my first sentence - they are very powerful.

Twice, prior to today, I mentioned the enormousTop Sales World Sales and Marketing Summittaking place this week. 35 Professional Presenters, only $5 per session, proceeds to benefit the Red Cross effort in Japan, a great cause and an unbelievable value for sales and sales management professionals.

Jonathan Farringtonis the CEO ofTop Sales Worldand the man behind Top Sales World's Mission. He recently postedthis storyand used it to effectively promote theevent. Thestoryis a must read. The event is a must attend. My presentation,How to Shape Your Environment, is for Sales Leaders and begins tomorrow, May 11, at 12 PM ET., and runs for 30 minutes. You canregisterhere.

Selling With Stories

Evaluate Traders by Their Stories

What Are You Selling?

2 Things Race Car Driving Has in Common with Selling

The Ultimate Secret of Acing Behavioral Interviews SHOW don’t TELL

The Invisible Close Sales Nugget: Three Secrets to Success When Presenting to Women

The Power of PR Make Yourself Newsworthy

What are the elements of a good sales letter?

How To Make A Fortune With A Love Story

Presentation Secret: Tell a story

Biggest Mistakes When Pitching a Story

Birnbach Communications' Top Predictions for 2013, Part I

The Power Of Unique Sales Stories

Story Telling Can Increase Sales

Increase sales through Story Telling

The Chill Out Rules to Successful Selling

The Art of the Story in Training and Sales

An interview with a newspaper journalist

Sales Skills For Service Professionals Part 3

Want to Be A PR Success story? Think Like the Media

Home > Sales > Dave Kurlan > Do Stories Make a Difference When Selling > Google +

Free PDF Download
Everyone Can Sell. Not Really. Top 10 Reasons Why Not - By Dave Kurlan

About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.

More from Dave Kurlan
Predict Sales Turnover
Visual Pipeline
Salesperson Selection

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Do Stories Make a Difference When Selling?

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: