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Do You Need Your Salespeople to Love and Respect You?
Written by: Dave KurlanArticle Overview: The sales manager I coached had some very human needs. When he connected with his salespeople, they shared details of their lives, plans for their weekends and he felt loved. When salespeople praised his coaching or said that his advice helped them on a sales call, he felt respected. And when he assured the higher-ups that good things were happening, he truely believed that business was on the way.
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Do You Need Your Salespeople to Love and Respect You?
I was coaching a sales manager whose reps were all under performing, even though many of them have a history of achieving and over achieving during less difficult times. Many salespeople with prior success have been struggling to match their past performances. The truth is that most of them just aren't good enough to overcome the resistance that they face right now. The question is, what percentage of those struggles are due to the ineffectiveness of the salespeople and what portion lies with the ineffectiveness of their sales manager?
The sales manager I coached had some very human needs. When he connected with his salespeople, they shared details of their lives, plans for their weekends and he felt loved. When salespeople praised his coaching or said that his advice helped them on a sales call, he felt respected. And when he assured the higher-ups that good things were happening, he truely believed that business was on the way.
Unfortunately, the sales manager measured the success of his salespeople using two irrelevant values - love and respect - rather than the more important metrics or KPI's - performance indicators - that most of us use.
The relationship is important. Their respect is important. Performance is important too.
Measure the performance by the numbers. Use the relationship and the respect you have earned to improve it.
Article Tags: difficult times, love and respect, metrics, performance indicators, relationship, resistance, salespeople, truth, ups
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About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Salesperson Selection Predict Sales Turnover Visual Pipeline |
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