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Every Sales Assessment Tells a Story - This is Fred's

Guest post by: Dave Kurlan

Article Overview: Our assessments allow us to see the story behind every over and under performer you have on your sales team.

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Every Sales Assessment Tells a Story - This is Fred's

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

underachieverWhen his boss couldn't understand why Fred wasn't performing, we performed asales force evaluationand among the things we focused in on was Fred.

Fred's Sales DNA was generally quite good but when it came to his selling skills, there were a few problems that explained everything.

  1. ALL of his skills were top of the funnel skills - in other words, he could prospect and find opportunities but he did not have any skills togain traction, move the opportunity forward, and get the opportunity closed.
  2. He was not suitable for working independently. He needed to be part of a team.
  3. He was not a self-starter. He needed a daily prod from a sales manager.
So while the original question was "How come?", the new question is "Is there any hope?"
In Fred's case, the skills can be developed through the appropriate training, the problem with self-starting can be solved with some pro-active sales management - twice daily accountability calls - and the working independently problem can be solved with joint sales calls.
That's Fred's story.
Would you like to hear my story? Recently I was interviewed by Aaron Ross, for hisPredictable Revenue Blog. This was a little different from most of the interviews of me because we strayed from sales and covered music and fatherhood too. Click here for the interview.
What's the story behind your non-performers?


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Home > Sales > Dave Kurlan > Every Sales Assessment Tells a Story This is Freds >
Article Tags: how to manage salespeople, sales team, sales team members

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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