Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies
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You'll have to read this entire article to connect all the dots - it starts out somewhat off topic.
The Broadway shows All Shook Up, featuring the music of Elvis Presley, Movin' Out, featuring the music of Billy Joel, and Mama Mia, featuring the music of Abba, were all very enjoyable, fun evenings, but the stories were contrived to fit the music. Like so many sales calls I've been witness to, the presentations (shows) were created to fit the product (music) because they didn't have a good story that stood on its own.
Jersey Boys, the story of Frankie Valli and the Four Seasons, is a true story - a dark, bittersweet story of their rise to fame and the never-ending adversity that Frankie Valli had to overcome throughout his life. No need for a contrived story here because the real story was so riveting. Add in the absolutely incredible singing and it was a more enjoyable, memorable experience than seeing Frankie Valli in concert.
Which brings me to the point: Is your company's story memorable, riveting, powerful or relevant? How much adversity has your sales force overcome? How strong is their character? Are they so hell bent on success that they will truly do whatever it takes to succeed?
Frankie Valli had a bad guy - an honest to god felon - as his band leader in the hay days of the band. Franki ended up taking on $1 million worth of the thug's debt at a time when the band was flat broke as a result of the gambling and mismanagement of Tommy the thug. Frankie's song-writing partner literally had to write hit songs. They had to play where ever they could get a booking. As we watched the show, I couldn't help but think of the similarities to so many businesses in the past 18 months. They were broke, in debt, experiencing declining revenue, and faced with adversity and challenges - just like Franki Valli. But how many of those executives, and their sales forces, while refusing to quit, dug in deeper, worked harder, smarter and more effectively?
fittingly, one of the Four Seaons' hit songs was Walk Like a Man.
Frankie Valli and Jersey Boys Good Metaphor for Recession Worn Companies - To learn more about this author, visit Dave Kurlan's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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