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Getting Excited About Sales Metrics



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Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

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As we encourage our clients to do each day, both of my companies have daily huddles for their salespeople. The purpose of the daily huddle is to keep everyone focused on the measurable activities that drive results.

During the last couple of weeks, I've had our six-year old son in the car for about 6 of these conference calls and it only took one huddle to get him hooked. He wants to report his numbers - and he has them ready - each time he's with me. It makes him proud to participate and he wants to report numbers that are better than theirs.

I get a lot of push back from clients when it's time to implement the daily huddles. They don't think it's necessary. It will take too much time. It's too much of a burden. It's redundant. Yeah, right.

It only takes about two weeks until even the most resistant clients figure out that they not only have more control over their future revenue than ever before, but their salespeople are more productive than ever before too.

The thing about our son? If you're a regular reader of this blog then you know I've written nearly twenty articles that have a Salespeople are Like Children Theme and this one is no different. Your new salespeople will be just as excited about being part of that huddle as our son. Your veteran people will like the boundaries, expectations, attention, peer pressure and relentless focus on doing what's important to drive sales - every single day. Why? It's good for them and when it's good for them they'll make more money.


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Free PDF Download
Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

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About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.
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