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How to Be Memorable - Things to Do When You are Selling Yourself

Written by: Dave Kurlan

Article Overview: What was the most memorable thing you ever did or someone ever did to you to stand out and/or get attention?

How to Be Memorable - Things to Do When You are Selling Yourself

Friday, Tom Schaff sent me something to show his appreciation. He reviewed my book, Baseline Selling, noted the story about the very first baseball game I ever attended, found the original program from that July 9, 1964 game, and sent it along. Wow! He also sent the actual banner that was hung to memorialize my favorite player from the 60's, Tony Conigliaro. That was a very moving gesture - Thank you Tom!

I received another gift from a candidate for a sales position I am filling for a client. When I opened the FedEx package, there was a brand new size 10 (not my size) Dexter (not my brand) Penny Loafer (not my style) for my left foot (no right foot so I can't wear it anyway). The loafer had a note inside on personalized stationary, that said:

Dave, just wanted to get my foot in the door. Please consider me for the position with [client company]. Sincerely, [candidate name].

So the shoe wasn't supposed to fit, it was simply a VERY MEMORABLE WAY to stand out in the crowd of candidates.

What was the most memorable thing you ever did or someone ever did to you to stand out and/or get attention? Forward the link to this article so that we can accumulate a nice collection of memorable actions!

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Article Tags: baseline, candidate name, crowd, dexter, fedex, fedex package, first baseball game, gesture, images, left foot, nbsp, right foot, sales position, schaff, shoe width, target, tony c, tony conigliaro



Related Forum Posts
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Seth Godin: Star Fish v Long Tail - Thanks for sharing, David. I always enjoy the interest it brings me when I read these types of things. Things that make you think to consider other possibilities, no matter how obvious they may seem. Cheers, Emma
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.


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