How to Lose Customers Under Contract
You know that your competitors' top prospects are your existing customers that you have under contract, right?
I spent the good part of this morning at the MA Registry of Motor Vehicles. I spent 25 minutes waiting in line just to get to the person who gives out the number with the estimated wait time on it. While I was in line, I noticed a sign that read:
"Today's RMV takes drivers beyond our branches to deliver quicker service through cutting edge technology...Our new fees (no, they weren't lowered) reflect our commitment to service, integrity and innovation..."
Wow - sure glad things have improved at the RMV. Anyway, I had an estimated wait time of an additional 28 minutes which, in reality was 55 more minutes. There were about 125 people ahead of me, 15 counter positions and only 7 clerks.
In total, it took 90 minutes to conduct a two-minute transaction and it wasn't to land tickets to hear the resurrection of the Beatles in Concert! Why do they get away with such terrible service? We don't have any choice. Just like your customers who are locked in to a contract. Call your cable company, phone company, or computer or software technical support line. In most cases, the service is comparable to what I just described. This level of service helps your competition take your customers away! Make sure that you work even harder to keep the customers that you worked so hard to sell in the first place. If you don't, they'll be somebody else's customer as soon as they can arrange it.
How to Lose Customers Under Contract - To learn more about this author, visit Dave Kurlan's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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