Make Sales the Culture of Your Company

Guest post by: Dave Kurlan
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Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

Make Sales the Culture of your entire company. That's the advice suggested by Jim Stephens, my guest on this week's episode of Meet the Sales Experts. Listen in for his explanation! Jim had three tips for being more effective in this economy:

1. Turn off the TV and stop feeding your brain with bad news

2. We create the future we envision so think about what you want, not what you have

3. Act like a Warrior

Jim shared many entertaining, insightful personal stories of success and failure, including the lessons he took away and how he continues to apply them today. One of my favorite stories was about the day he decided to raise his prices and was convinced that his potential customer would never pay $350,000, for a project he would have sold at $199,000 just one week earlier. Listen to hear how that story turned out!

Jim is also an industry expert in building and remodeling. He related a fabulous story that you can adapt to your business where he helped his client turn handymen into profit centers! Listen here.

You can email Jim here.

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Free PDF Download
Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.

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