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Many Recruiters Fear Sales Assessments



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Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

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I was forwarded an email that originated with from a colleague's client that read,


"...Many candidates are advised to not take on line sales assessments before at least a phone conversation."

Why do you think that is?

* Recruiters don't believe in them?
* Recruiters think they add an unnecessary step to the process?
* Recruiters think they are smarter and can provide better insights than an assessment?
* Recruiters feel threatened that they don't have total control when presenting the candidates?
* Recruiters don't understand the assessments and don't want to be in a position where they must defend a finding?

You could probably make a case for any or all of those potential reasons but the real issue is this:

Most recruiters are in the business of selling sales candidates, presenting those candidates in the best possible light and hoping a client chooses one of their candidates. OK so far. But if their superstar candidate has to take a sales assessment, especially if it's Objective Management Group's Sales Assessment, the candidate will be exposed and the candidate's ability or lack thereof to perform in that company will be revealed. Take into account that in general, about half of the candidates screened by our assessment are not recommended for the position for which they applied. For more senior sales positions, as many as 75% may not be recommended.That may help you understand the recruiter's reluctance to allow their candidate to the assessment. After all, who is the recruiter looking out for - the client or the candidate? Well, neither. The recruiter looks out for number one.

I'll get a lot of flack over this article. People will say that I'm unfairly characterizing recruiters as dealers of human flesh and that there are recruiters who not only use and pay for assessments themselves, but who guarantee the performance of the salespeople they place. I agree. If you must use a recruiter, use one of them!


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Free PDF Download
Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

Name: Email:

About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.
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