|
|
Like this article? PLEASE +1 it! |
|
Media is to Fuel as Recession is to Fire
|
| Guest post by: Dave Kurlan |
Article Overview: The media - they didn't cause the banking crisis but they have surely capitalized on it, dramatized it, chronically reported every devastating development and turned a serious but contained fire into a wildfire.
![]() |
Free Download - Sales Courage and Resilience By Dave Kurlan |
Media is to Fuel as Recession is to Fire
The media - they didn't cause the banking crisis but they have surely capitalized on it, dramatized it, chronically reported every devastating development and turned a serious but contained fire into a wildfire.
I don't want to hear how many jobs have been lost. Who does that help? I don't want to hear what happened to the Dow - I can look it up if I want to know how much money I lost. I don't want to hear who is going into bankruptcy. It doesn't affect me. I don't want to know the latest store closings, whose sales are off for the quarter, how lousy the auto makers are doing or whose house is being foreclosed. The point is, it doesn't help me, it doesn't help you and it doesn't help anybody, anywhere, to listen to this never-ending, negative drama. In fact, it hurts. It depresses people, it scares people and it causes people to stop buying things. It is causing businesses to lay-off employees, not because they have to, but because they have an excuse to, and it's causing people to wonder if it's ever going to improve.
I don't want to know who was murdered last night either. And I don't want to know who got killed in Iraq or Afghanistan. This doesn't impact me either.
In fact, let's roll the news back to just 30 minutes, let's give the meteorologist and sports anchor a few more minutes, and let's hear some news about that is really news. The Dow Jones Industrial Average isn't news. A company's earnings shouldn't be news.
Let's hear about the good that companies are doing. Let's hear about the good that people are doing. Let's hear about the things organizations are doing to improve our economy. Let's hear about the things being done to improve health care, the environment, our lives, our world, our universe.
Tell us about the latest developments in space, under water, in remote places. Tell us something good. Tell us something positive. Tell us something to take our minds OFF of what's going on and help us to put some normalcy back into our lives.
For those of us who consult, train, coach, evaluate and motivate executive teams and sales organizations, this would surely help us to help them. We need to get people buying and nothing gets people buying like good salespeople who aren't selling into the most resistant marketplace in the history of selling.
I will tell 250 sales development experts, 10,000 subscribers to Baseline Selling, and the thousands who visit this blog to boycott the news. And if they each tell someone, who tells someone, who tells someone we could actually have an impact. How about calling this initiative something like 3M2P - Media Motivating the Masses 2 Prosper? Seriously, it's not an initiative, it's not an organization, it's not more than one person's frustration. But what if it was?
Article Tags: 30 minutes, afghanistan, auto makers, banking crisis, bankruptcy, contained fire, dow jones, dow jones industrial, dow jones industrial average, earnings, economy, excuse, few more minutes, meteorologist, normalcy, sports anchor, store closings, t news, universe, wildfire
|
About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Visual Pipeline Salesperson Selection Predict Sales Turnover |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
What Type of Business Should I Start?
How Promotional Caps became a Fashion Trend
Creating a Better Place to Work
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.


