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Most Frequently Requested Help

Most Frequently Requested Help

What do you think is the most frequently requested plea for help?

Overcoming Objections?
Handling Stalls and Put-Offs?
Closing?
Getting Appointments?

It's getting calls returned.

Getting calls returned can be fixed in about two minutes but why are you leaving messages? Is that just easier than making repeated attempts until you get through?

The real problem is that most salespeople either don't get through or when they do, one of two things happen:

1. They get an appointment for the wrong reason;
2. They don't get an appointment for the right reason.

What are the wrong reasons? In the area, free samples, introduce yourself, demos and presentations, etc.

What are the right reasons? They told you about an issue that your product or service can help with. Most salespeople are simply awful at this. Several past Baseline Selling tips dealt with how to get through, get attention and get an appointment.

I'd like to help you better understand how to make Getting to 1st Base work in these challenging times by giving you 5 tips.

1. Get Introduced - use your network, clients, customers, and online networks to make this happen. Ask!

2. Spend Time Developing Your Positioning Statement and Examples - It's Exercise 5 in the Baseline Selling Field Guide. It's a major part of Getting to 1st Base in Baseline Selling. Those are the most important words in your call.

3. Work on your tonality - how you sound in the first five seconds of the call. You should sound just like your prospect's best friend, not some professional salesperson.

4. Have Fun. It's a game. The person that wins is the person who is most convincing. Do they convince you that they don't need the help or do you convince them that you can help?

5. Practice until you can't stand it anymore. Practice especially often on the stalls, put-offs and objections that are most difficult for you.





Most Frequently Requested Help - To learn more about this author, visit Dave Kurlan's Website.

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About The Author


Dave Kurlan
(Visit Dave's Website) Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2.

Dave Kurlan is a Platinum author on EvanCarmichael.com
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Understanding the Sales Force - Objective Management Group, Inc. is the pioneer and industry leader in sales force evaluations and sales candidate screening. Spearheaded by leading sales industry expert, Dave Kurlan, Objective Management Group, Inc. can help you measure sales effectiveness, execution and potential.
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