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My Sales Process, Strategies and Tactics in Your Voice

Guest post by: Dave Kurlan

Article Overview: It is extremely important for your salespeople to utilize the strategies and tactics in the context of the sales process that was introduced - AND IN THEIR OWN VOICE. They can't ever stop sounding like themselves!

My Sales Process, Strategies and Tactics in Your Voice

Our son has this comedy routine by John Pinette down cold. He heard it once and can now do it for anyone.

There is just one problem. Our son is 8 and weighs all of 67 pounds so even though the routine is hysterical, it becomes very obvious, very quickly, that it isn't his own material and it isn't about him because it's not in his voice. It's not credible.

When salespeople go through the sales training process (real sales development, not a seminar), there is a danger that they will extract tactics that worked very effectively in the context of the demonstration, but that might not be appropriate for the context in which the salesperson chooses to use it. And just as often, when the salesperson applies the tactic it doesn't sound like them.

It is extremely important for your salespeople to utilize the strategies and tactics in the context of the sales process that was introduced - AND IN THEIR OWN VOICE. They can't ever stop sounding like themselves!

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Related Forum Posts
Voice SMS! - Ashish, I enjoy sending txt messages and it seems faster to send a Voice one than txt. How do you plan on informing the user that there is a limitation to the amount of voice you can record in a Voice SMS? I believe txt has about 168 character limit.
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Voice SMS - Ashish, Is this a Voice message that will be converted to Text and then sent via sms so that the recipient is reading text?
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude


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