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Quote 85% Less - Close 300% More
Written by: Dave KurlanArticle Overview: He had a client who, when he met them, closed 4 deals for every 100 quotes they prepared and submitted. Not only that, it took their highly paid engineers anywhere from 1 hour to 1 week to complete those quotes.
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Quote 85% Less - Close 300% More
Back in December I posted this article to my Blog on the concept of less being more. You should read that first.
This week, Al Strauss, my guest on Meet the Sales Experts, provided a case history on the subject.
He had a client who, when he met them, closed 4 deals for every 100 quotes they prepared and submitted. Not only that, it took their highly paid engineers anywhere from 1 hour to 1 week to complete those quotes. After he worked with them, they were quoting only 18 of those 100 opportunities and closing 12 of them. That's an 85% reduction in quotes in return for triple the sales. Truly a case of less is more. Would you like to hear how he did this? Listen to the show.
Al also said that right now is the perfect time to figure out who will go out and hunt because, right now, there aren't many salespeople actually calling on your prospects, especially in the industrial and consumer segments. He also said this is the time to terminate your non-producers and use that money to improve the capabilities of your sales force.
Click here to listen to the show. Click here to contact Al.
Article Tags: blog, capabilities, case history, consumer segments, metrics, money, perfect time, producers, prospects, quotes, salespeople, strauss, target
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About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Predict Sales Turnover Visual Pipeline Salesperson Selection |
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