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Rules of Sales Engagement for the Recession

Written by: Dave Kurlan

Article Overview: We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!

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Rules of Sales Engagement for the Recession

the June 16 episode of Meet the Sales Experts, I answered listener questions - live. There were some fantastic questions and I provided some fair answers. Listen to the show to learn how you can shorten your sales cycle by taking advantage of the window of opportunity...

Listen to hear about sales coaching - how often, what kind, with whom, and how...

Listen to discover the single biggest mistake salespeople make...

Listen to some opportunity specific advice.

We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!

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Home > Sales > Dave Kurlan > Rules of Sales Engagement for the Recession
Article Tags: biggest mistake, economy, listener questions, mean time, money, rules of engagement, salespeople, short cuts, target, three times, window of opportunity

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

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