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Sales Assessment Says He's Weak but He Made President's Club

Written by: Dave Kurlan

Article Overview: Yesterday a well meaning Sales Manager, in defense of his salesperson, asked me how a salesperson who made "Club" could possibly assess so poorly. It's a great question with a dozen or more possible explanations. Here are some:

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Sales Assessment Says He's Weak but He Made President's Club

Yesterday a well meaning Sales Manager, in defense of his salesperson, asked me how a salesperson who made "Club" could possibly assess so poorly. It's a great question with a dozen or more possible explanations. Here are some: * One or two big hits - exceptions rather than sustained performance

* Existing accounts grew

* Accounts were inherited

* Had help closing his accounts

* Been in the industry for a long time and was well known and well respected

* Owns the biggest accounts

* Owns the richest territory

* All renewal business

* Large portion of call-in business

* Opportunity knocks - in the right place at the right time

* Had the opportunities in the pipeline forever and they finally closed

* Had exceptional marketing support to generate interest and leads

Rather than asking how someone who has achieved success could assess so poorly, what if I asked this tried and true question: If you take away all of his existing business, customers, sales manager, leads, call-ins and pipeline, and told him he had six months to go out and find and close 50% of a year's quota, how would he do?

Tomorrow (June 12, 2009) on Meet the Sales Experts my guest will be Bill Murray. Visit Meet the Sales Experts at 12 Noon ET to hear Bill live.

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Home > Sales > Dave Kurlan > Sales Assessment Says Hes Weak but He Made Presidents Club
Article Tags: bill murray, business customers, exceptions, explanations, ins, large portion, long time, marketing, pipeline, quota, renewal business, right place at the right time, salesperson, six months, well meaning

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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