Sales Longevity - Free Webinar Available Here

Guest post by: Dave Kurlan
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Everyone Can Sell. Not Really. Top 10 Reasons Why Not - By Dave Kurlan

I hosted a Webinar to introduce Objective Management Group's (OMG) newest innovation, The Sales Longevity Finding. In a nutshell, Sales Longevity is the likelihood of being able to retain a particular sales candidate through ramp-up, break-even, and 5X ROI. The attendees thought it was VERY cool! You can view the recorded webinar here.

For more information on Sales Longevity you can read some of my previous articles:

This is the first article where I began thinking about this concept. The next article came after I mined our data. Then I wrote a White Paper which you can Request Here. If you want to go back even further in time, here is an article I wrote in 2006 about Sales Hiring Efficiency, a cousin of Sales Longevity.

If you currently use OMG's Sales Candidate Assessments and wish to begin receiving this finding on your reports, you will need to log into your account (it's the link that looks like http://OMGQLink.com/AAAAAA) where AAAAAA is a series of letters representing your access code. Do not use the link you provide to candidates! When you log in, check the box in the yellow bar to see the new questions. Answer questions 28-32, Save the Profile, and you'll begin receiving Longevity Findings when the finding becomes available on September 1.

If you don't currently use OMG to assess your sales candidates you can sign up for an account here.

Wider and Deeper we go, with Recommended, Recommended Ideal Ramp-Up Skills, Recommended Perfect, the Figure-It-Out-Factor, and the Sales Posturing Index being just some of our latest innovations.

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Everyone Can Sell. Not Really. Top 10 Reasons Why Not - By Dave Kurlan

About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.

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