Tweet

Sales Longevity - Free Webinar Available Here

Guest post by: Dave Kurlan

Article Overview: I hosted a Webinar to introduce Objective Management Group's (OMG) newest innovation, The Sales Longevity Finding. In a nutshell, Sales Longevity is the likelihood of being able to retain a particular sales candidate through ramp-up, break-even, and 5X ROI. The attendees thought it was VERY cool! You can view the recorded Webinar here.

Sales Longevity - Free Webinar Available Here



I hosted a Webinar to introduce Objective Management Group's (OMG) newest innovation, The Sales Longevity Finding. In a nutshell, Sales Longevity is the likelihood of being able to retain a particular sales candidate through ramp-up, break-even, and 5X ROI. The attendees thought it was VERY cool! You can view the recorded webinar here.

For more information on Sales Longevity you can read some of my previous articles:

This is the first article where I began thinking about this concept. The next article came after I mined our data. Then I wrote a White Paper which you can Request Here. If you want to go back even further in time, here is an article I wrote in 2006 about Sales Hiring Efficiency, a cousin of Sales Longevity.

If you currently use OMG's Sales Candidate Assessments and wish to begin receiving this finding on your reports, you will need to log into your account (it's the link that looks like http://OMGQLink.com/AAAAAA) where AAAAAA is a series of letters representing your access code. Do not use the link you provide to candidates! When you log in, check the box in the yellow bar to see the new questions. Answer questions 28-32, Save the Profile, and you'll begin receiving Longevity Findings when the finding becomes available on September 1.

If you don't currently use OMG to assess your sales candidates you can sign up for an account here.

Wider and Deeper we go, with Recommended, Recommended Ideal Ramp-Up Skills, Recommended Perfect, the Figure-It-Out-Factor, and the Sales Posturing Index being just some of our latest innovations.

Related Articles
  Sales Recruiting - How Long Can You Retain The New Salesperson?
  Using The Webinar Tool To Create Steady Sales
  Using A Free Marketing Webinar To Give You A Postive Rolling Launch
  Improving the Attendance Rate for Your Webinars
  5 Things Your Sales Force Can Do to Thrive in this Economy
  Host A Webinar - It's Easier Than You Think!
  How to Make the Most of Attending a Webinar
  Webinar Tools For Creating The Perfect Webinar!
  How To Record Your Webinar - Professional Tips and Tricks!
  Webinar How To - Running Your Own Profitable Webinars
  Webinar Strategy That Causes Customers To Buy
  How to Create and Setup Your Own Webinar!
  Webinar Strategy - The Do's and Don't's!
  3 Webinar How To Steps!
  GoToWebinar is Easy For Beginners But Has Lots of Professional Features as Well
  How Authors Can Use Webinars to Sell More Books
  How to Host a Webinar Properly
  Webinars vs Online Meetings
  Webinars: How To Leave Your Customers Impressed By Them
  What To Do When Your Webinar Technology Fails

Article Tags: aspx, attendees, blank request, candidate assessments, cousin, efficiency, innovation, likelihood, longevity, management group, nutshell, objective management, omg, ramp, s sales, sales turnover, salesperson, target, webinar, whitepaper



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Simple way to avoid Cold Calling - Gary, A chiropractor I work with hates cold calling (me too!) and he uses a technique to warm people up to using his services - it's so simple! In Sales your dealing with 3 pools of people: 1. Strangers 2. Prospects 3. Returning Customers You need to move people from one pool to the next. We'll concentrate on #1 and #2 as it's most relevant to your question. My Clients does the following (you just have to tailor it to your situation - be creative). My Client (we'll call him Bob) Bob leverages his time and resources to only get people that need his offer (pain relief) to put their hand up. Dealing with Strangers can get expensive and they don't like to be told what to do as they have no trust or relationship built with him. So to get Strangers to put their hands up he writes up an offer with a free report on a particular pain relief - let's say lower back pain (note: he can simply just change lower back pain to neck pain and have a new report). and uses multiple marketing vehicles to promote the Free report - magazines, newspaper, forums, postcards, private clinics etc. The only people picking up this information are the very people Bob would like as customers as they have Lower back pain. Bob's Free report ends with him stating his services and includes a Free in-house Consultation with no obligation. You'd be surprised at how easily Bob converts Strangers into Prospects. Note: They become prospects when they ask for the Free Guide and in exchange provide their contact details. This gives Bob unlimited opportunity to contact them for the Free in-house consultation with no obligation to continue using him. At this stage Bob's ability to close the sale lies in his office providing good customer service, Bob's ability to help the prospect and provide value at the free in-house consultation. Notice, he hasn't had to pick up the phone to COLD-CALL his Stranger pool or his Prospect pool. Hope that example helps to increase your prospecting!
Re: New SEO Seminar - Hi Jeff, I see you are holding another Webinar on 16th Feb. I will be in an aeroplane for most of that day, so I guess I won't be able to attend. Even so, could you fill us in with some details about the form and content your webinars take and what they involve. I have not participated in a webinar and I guess I'm not the only one. Thanks! David H
Re: Free elecrtricity generator - Can anybody help me with any aspect of my invention? In basic terms it is the energy of Gravity conserved and reused = (Auto engaging and disengaging shafts) = perpetual motion Perpetual motion + static friction generated in a pipe = free static electricity Free static electricity converted to usable electricity = Free usable electricity Free usable electricity generated by the constant friction generated by an auto engaging and disengaging machine that conserves the energy of gravity in a overcrankable clock spring The weight is easilly lifted back up the shaft with the aid of a double pully on ropes


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Improve Your Time Management

Work at Home Moms and Their Bad Rap?

Make Small Commitments. Get Big Changes.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.