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Sales VP's and Marketing VP's - Should the Roles be Combined?

Written by: Dave Kurlan

Article Overview: Pete Caputa pointed me to an article on the Revenue Journal Blog about why you should combine the VP of Marketing and VP of Sales Roles and what the sales part of that role should be. Zhivago says that the VP should be a marketing person and goes on to explain why. Well she's wrong!

Sales VP's and Marketing VP's - Should the Roles be Combined?

Pete Caputa pointed me to an article on the Revenue Journal Blog about why you should combine the VP of Marketing and VP of Sales Roles and what the sales part of that role should be.

Zhivago says that the VP should be a marketing person and goes on to explain why. Well she's wrong!

Marketing people can't manage salespeople because they don't have the expertise or credibility to coach them, and they don't have the kahunas to hold them accountable.

Most Sales VP's can't perform the marketing function either. They know what they need - leads, visibility, positioning, messaging, etc., but don't know how to effectively get what they need.

Two positions. Two roles.

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Article Tags: caputa, credibility, kahunas, marketing function, marketing person, salespeople, visibility, vp



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Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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