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Sales are Probably Down if You Are Doing These Three Things...

Written by: Dave Kurlan

Article Overview: "When your market isn't growing, it is not business as usual and holding your breath and hoping is not the right strategy." This according to Casey Coffman, my guest on...

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Sales are Probably Down if You Are Doing These Three Things...

"When your market isn't growing, it is not business as usual and holding your breath and hoping is not the right strategy." This according to Casey Coffman, my guest on the most recent episode of Meet the Sales Experts. He went on to say that if you sell the same thing, to the same people, the same way that you did 16 months ago, he would be shocked if your sales aren't down. Casey talked about the importance of confidence, courage and conviction, especially in this economy and he shed some light on CEO's who are still stuck in hunker down mode - paralyzed - not doing anything to reverse flat or declining revenues. He said, "Employees leave when they don't see a way they are going to win. If we do this we will win, versus, simply staying busy."

Coffman suggested that companies use this period to trim fat, hire, and retool a best in class sales force so that they can take advantage of being able to make changes that in good times they wouldn't be able to make, where in these times you must. He suggested new approaches, new systems, new strategies, new tactics. He suggested thinking six months out, and putting pressure on your process instead of your people.

Great advice from a great expert. Listen to the show here. Contact Casey here.

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Home > Sales > Dave Kurlan > Sales are Probably Down if You Are Doing These Three Things
Article Tags: casey, ceo, confidence, courage and conviction, economy, good times, holding your breath, six months, target

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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Related Forum Posts
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Seth Godin: Star Fish v Long Tail Re: Seth Godin: Star Fish v Long Tail - Thanks for sharing, David. I always enjoy the interest it brings me when I read these types of things. Things that make you think to consider other possibilities, no matter how obvious they may seem. Cheers, Emma
Re: What is your biggest challenge? Today? Re: What is your biggest challenge? Today? - The Big challenge i face many days, is the challenge to stay on schedule. Things always pop up, like family plans and social gatherings. I always end up procrastinating. I've heard it's a very common situation, so does anyone have a resolution to that?
Franchisng Franchisng - This is a ll excellent information. I guess I am in a limbo about this. I have a great business that has the potential to be an a amazing franchise. But I am bogged down with the day to day work that franchising seems overwhelming. I also don't know if I actually want to take the risk to expand. Do you tamper with a model that works well? Things to think about! Anyone been in this situation?


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