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Salespeople Should be More Like Children

Written by: Dave Kurlan

Article Overview: Our son wrote a book today. He illlustrated it too. No big deal? He just turned 7. He loves to read and apparently, he must have felt that there weren't enough new books arriving in his room so he decided to create a Pokeman book to read instead. I can't wait until he's old enough to sell something because this behavior translates! When there aren't enough new leads coming in he will simply create his own.

Salespeople Should be More Like Children

Our son wrote a book today. He illlustrated it too. No big deal? He just turned 7. He loves to read and apparently, he must have felt that there weren't enough new books arriving in his room so he decided to create a Pokeman book to read instead.

I can't wait until he's old enough to sell something because this behavior translates! When there aren't enough new leads coming in he will simply create his own.

Don't you wish all of your salespeople made it that simple?

Don't you wish all of your salespeople understood the urgency of new opportunities?

Don't you wish all of your salespeople would simply generate their own without giving it a second thought?

Don't you wish they would do that without you having to set expectations for them, without having to tell them how many, show them how, remind them, remind them again, tell them you're not happy, remind them again, show them how again, reset expectations, make calls with them, coach them, remind them again, reprimand them, etc.?

Wouldn't it be nice if all of your salespeople simply made it their number one priority to find the opportunities required to keep their pipeline stuffed with quality opportunities?

If they had a stuffed pipeline, would the deals that have been put on hold due to spending freezes be such a huge disappointment? No way. Those delayed deals are only big disappointments when there aren't enough opportunities in the pipeline to make up for them.

It really is simple. It's like the 70's again. Just roll your own.

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Article Tags: disappointment, disappointments, new books, new opportunities, pipeline, priority, quality opportunities, salespeople, second thought, urgency



Related Forum Posts
Congratulations! - Hi Takuya, Congratulations, that is such wonderful news. Children are such a joy and great to learn from. Enjoy! Wendy
Re: Politeness! - That is the sad part, I always experienced something like this. Children who will beg for coins or food but after you gave what they want, they will just walk away from you saying nothing. I think, it's because their environment, they live very tough. Although, they must still learn to be polite and thankful.
Funnies - Hi There, Here are some bad headlines: Red Tape Holds Up New Bridge Eye Drops Off Shelf Hospitals Are Sued By 7 Foot Doctors Inclued Your Children When Baking Cookies Safety Experts Say School Bus Passengers Should Be Belted Kindest regards Beat
Re: Character Design - using it effectively in marketing - Hi Russel, I like your conclusion on when a good character is needed: Children related Boring products and services I do often find myself looking at a site and saying, "I don't know what it is but it just looking boring." I also liked that case study when the answered why did Mario have a mustache....because they couldn't draw a mouth with 8bits....pretty funny. Thanks for the good info. Jeff
Re: Character Design - using it effectively in marketing - [quote:2ke8zsp4]It''s all about testing. The same is about pop ups, and fly-in ads - I didn't like them, but I do have one on my home page. Why? because it works, and I get 75% sign ups from this form.[/quote:2ke8zsp4] Thanks for the reminder on that Tanny... I need to get this going too. Another thought on the character design. This approach would be ideal for products that have no sizzle and need some kind boost because they are downright boring. Car insurance and the Geiko brand come to mind... using those cavemen guys then recently switching over to an animated Gecko. And eSurance fit's that mold as well. OK we have discovered two criteria for character design: Children related Boring products and services It's a start?


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