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The Difference between Motivation and Commitment

Guest post by: Dave Kurlan

Article Overview: Motivation and commitment are not the same thing!

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The Difference between Motivation and Commitment

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

differencesI have posted more than a dozen extremely popular "difference between" articles so we have another series on our hands. Scroll below the titles for today's article on theDifference Between Sales Commitment and Desire.

The Difference Between Sales Commitment and Desire
I was explaining this difference to a client today and the two findings we were comparing were striking in their contrast.
The candidate in question scored 100 - off the charts - on Desire - How badly he wants to succeed in sales; yet as low as he was high - 16 - on Commitment - his willingness to do what it takes to succeed in sales. So as you might expect, the client asked, "How can he score so high in Desire but so low in Commitment?"
Great question.
I'll explain it in exactly the same fashion I explained it to him.
Let's take my 9-year-old son. He desperately (the equivalent of strong desire)wants an iPhone, . But he hasn't been able to do the things he must do in order to get it. What things? Let's just leave it at normal kid behaviors that everyone wants from their kids at that age. As much as he wants that darn phone, he isn't Committed enough to pick uphis dirty clothes from the floor, eat a fruit or vegetable, or go to bed when it's time. Like I said, normal 9-year-old stuff.
Salespeople with strong Desire, but weak Commitment, want to be successful, want to win awards, get paid big commissions, garner recognition and be the best, but they won't do the things that are uncomfortable or difficult for them. Those things entail anything from prospecting, to having the tough conversations about money and budget, to challenging prospects or pushing back at appropriate times, to qualifying, asking about competition, and asking personal questions.
With all of the new rules for business, changes to the way businesses buy, the resistance to spending money, the economic challenge never far away, and the competitive landscape being more difficult than ever, a salesperson without strong Commitment is simply unable to overcome these challenges.

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Home > Sales > Dave Kurlan > The Difference between Motivation and Commitment >
Article Tags: commitment, motivation, sales, sales success

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

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Related Forum Posts
Re: How To Stay Motivated In Your Business Re: How To Stay Motivated In Your Business - Motivation spurs people into actions every time. When there is no motivation the reason to move forward seems lost. Thanks so much for this post Evan
Re: Finding AND Keeping Good People Re: Finding AND Keeping Good People - Employee retention or as you mention “Keeping the Good People” is one of the biggest challenges for any growing business. It takes a huge effort from the entrepreneur’s end. I can come up with the following when it comes to KEEPing the good people- 1. Motivation of the employees 2. Recognition of the needs of the employees 3. Activities to make the employees feel valuable towards the organization 4. Make benefits more accessible 5. Offer profit sharing incentives 6. Create clear career paths at the company 7. Consider telecommuting, job sharing and other flexible working arrangements 8. Incentives are essential and they don't have to be huge 9. Have other managers praise an employee's work 10. Be sensitive to the balance between work and private life
Del Castienne - International Business and Project Brokers Del Castienne - International Business and Project Brokers - In addition to the above, Del Castienne is an international brokerage firm specializing in various entrepreneural services. Del Castienne is more than just a brokerage, as we facilitate Private International Venture Capital for Business and Projects from Commodity Speculation Transactions, MBO, MBI, M&A, Bridging Finance, Patents, Branding, JV, Corporate Advisory Services, Business Plan Development, etc.. Del Castienne is linked to 1200 private international Venture Capital consortiums and Funding Syndicates with a funding capacity of $ 115 billion and 5000 international Investment Bankers and Business & Project Brokers. This in itself should provide you with a gateway to the best source of funding in the world. Through Del Castienne any entrepreneur can have up to a potential success rate of 25% (conditions apply) with absolutely no up front costs. Del Castienne charges a maximum of 5% commission which is far below the international standard of 10% - 12% on project value. If you are tired of running back and forth with countless dissappointments, please give us an opportunity to assist you. Our minimum Venture Capital amount is $1 million and we a Commitment Letter can be provided with in 30 days after formalities are in place and your information was received.
Re: What Franchisors Want From Franchisees Re: What Franchisors Want From Franchisees - Kevin - Here's a rough summary of your questions. Your credit score - below 600's and you're considered high risk. Best if you are in the high 600's and above... if you're in 700's you're golden. Franchisers want to see people who can relate to other people. If you are very shy or you dislike working with the public, then this can count against you. Even if you can fake it... why would you bother? Great customer service is a benchmark any business owner should strive for... Financing arrangements will vary - if you can show that you have 20% above all of your start-up costs, this would help. The more assets you own the better. Motivation can be expressed in HOW you plan the start-up. It's all in the details. Are you taking the opportunity seriously? Are you learning and studying business attributes like marketing, salesmanship, and customer service? Demonstrate that you are motivated. Subscribing to their system would be about following their rules. If you have a maverick mentality... then consider starting your own business where you make the rules... not a franchise. Franchisers have different ways in how they evaluate their prospects. Your professional background or history can play an important role in the final evaluation. This is really about common sense...
Success Strategies Success Strategies - How to get the results you want now? Success Strategies and Action Steps I have used are: The Power of Choice Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this. The Power of Focus The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives. The Power of Commitment This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community. My Success Acronyn in Success Breakthroughs(c) is: S pecific & self-directed U nlimited opportunities & possibilities C reate powerful outcomes C onsistent measureable results E xperience pwoerful transformation S olution and action-oriented S uccessful habits and outcomes Break Through to Powerful LIfestyle & Performance Choices Moira


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