The Former Car Salesperson That Didn't Know Why He Failed
The Former Car Salesperson That Didn't Know Why He Failed
Then he said, "I tried selling cars once - I wasn't very good at it so I quit. I went to the same training as everyone else, sold the same products as everyone else, had the same management as everyone else, but got different results. I don't know why I sucked, but I knew enough to get out."
I said, "I can tell you why you struggled. You're a nice guy and you want pepole to like you, right?"
"Yup."
"So you couldn't say, do or ask the things they taught you to do because it didn't feel right, right?
"Exactly!"
"You probably shop around and think things over when you buy things for yourself, right?"
"Yup."
"So none of the techniques to stop them from shopping or to stop them from thinking it over came from conviction, right?"
"Exactly!"
"You're a pretty trusting guy, right?"
"Yup."
"So when they told you they'd be back on Monday to buy the car, you believed them, right?"
"Exactly!"
"And you never handled rejection real well, did you?"
"Nope."
"So that's why you weren't any good as a car salesman, George."
"Thank you SO MUCH. I feel so much better knowing why."
"You're welcome."
Don't make the mistake of believing that this conversation only relates to selling cars. These are a handful of the common reasons why salespeople struggle and what's worse, is that many of the salespeople who are IN sales today and struggling have these among dozens of other issues getting in their way.
Recognize any of this in any of your salespeople?
The Former Car Salesperson That Didnt Know Why He Failed - To learn more about this author, visit Dave Kurlan's Website.
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George was at the house today, reinstalling our home theater projector. He asked what kind of work I did and when he learned I was a sales expert he told me two things. First, he said that his company needed some help. It seems that their salespeople were great when people were spending money but now that people have stopped spending money they're not really so great after all. He said, "they were great at being near the phone when it rang!"
Then he said, "I tried selling cars once - I wasn't very good at it so I quit. I went to the same training as everyone else, sold the same products as everyone else, had the same management as everyone else, but got different results. I don't know why I sucked, but I knew enough to get out."
I said, "I can tell you why you struggled. You're a nice guy and you want pepole to like you, right?"
"Yup."
"So you couldn't say, do or ask the things they taught you to do because it didn't feel right, right?
"Exactly!"
"You probably shop around and think things over when you buy things for yourself, right?"
"Yup."
"So none of the techniques to stop them from shopping or to stop them from thinking it over came from conviction, right?"
"Exactly!"
"You're a pretty trusting guy, right?"
"Yup."
"So when they told you they'd be back on Monday to buy the car, you believed them, right?"
"Exactly!"
"And you never handled rejection real well, did you?"
"Nope."
"So that's why you weren't any good as a car salesman, George."
"Thank you SO MUCH. I feel so much better knowing why."
"You're welcome."
Don't make the mistake of believing that this conversation only relates to selling cars. These are a handful of the common reasons why salespeople struggle and what's worse, is that many of the salespeople who are IN sales today and struggling have these among dozens of other issues getting in their way.
Recognize any of this in any of your salespeople?
The Former Car Salesperson That Didnt Know Why He Failed - To learn more about this author, visit Dave Kurlan's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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