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The Pros and Cons of Hiring Green Salespeople

Guest post by: Dave Kurlan

Article Overview: Well, there had to be an article about going green at some point and since I was asked to write one for the folks at AlisterPaine.com, you can get my version of going green, along with both the pros and cons of this practice. It's interesting that so many mainstream companies, when they get frustrated with hiring experienced salespeople, ask what would happen if they were to target inexperienced salespeople. The issue is not that hiring experienced salespeople doesn't work. The problem is that they probably aren't going about it the right way. Read my thoughts on The Pros and Cons of Hiring Green Salespeople.

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The Pros and Cons of Hiring Green Salespeople

Well, there had to be an article about going green at some point and since I was asked to write one for the folks at AlisterPaine.com, you can get my version of going green, along with both the pros and cons of this practice.

It's interesting that so many mainstream companies, when they get frustrated with hiring experienced salespeople, ask what would happen if they were to target inexperienced salespeople. The issue is not that hiring experienced salespeople doesn't work. The problem is that they probably aren't going about it the right way.

Read my thoughts on The Pros and Cons of Hiring Green Salespeople.

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Home > Sales > Dave Kurlan > The Pros and Cons of Hiring Green Salespeople >
Article Tags: mainstream companies, pros and cons, salespeople, target

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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Re: looking for experienced affiliate feedback Re: looking for experienced affiliate feedback - Hi Nancy, Hiring an experienced firm to market and sell your products is certainly a viable option. It all depends on whether you want to spend more of your time or money. Hiring a firm is going to cost a good bit I imagine. On the flip side, to do most of the work yourself and attract affiliates to sell your products for you will require much less money but a lot more time and effort. Do you have a budget to work within? Or perhaps maybe you have a loan to get things moving?
Re: 10 ideas to make you money in 2010 Re: 10 ideas to make you money in 2010 - I think Education would be hard to break into. Baby Boomers, Life Support and Trading Down, however, seem like good markets. As for Green technology goes, I don't think the business has to be entirely based on Green ideologies, but rather a business that embrace Green philosophies and use that as a marketing tool.
Re: Search Engine Optimization Re: Search Engine Optimization - Hi Thomas, So what would you recommend? Hiring an SEO expert or simply trying your hand at doing it yourself?
Re: Are you a Blue, Red, or Green? Re: Are you a Blue, Red, or Green? - Hum... a lot of reds responding... Business owners must be a very aggressive community. Now, I was surprised when I took the course personally to find out I was a Green, secondary Blue. Of course, not believing this, the first thing I did was turn to those around me to get their opinions on my colours (typical Green!). The only thing I can really say about STRUCTOGRAM is that it was fun to explore the depths of my social and physiological make-up... I did this a over a year ago now and still use it in my daily interactions (always be on your toes with Reds).
New Kid in Town New Kid in Town - Hi everyone, I am Mike Martel, a former Special Forces Green Beret who moved in the corporate world a few years back. I found that my training and experiences were very applicable in helping people get results. I wrote a book - "Get ER Done: The Green Beret Guide to Productivity." With my coaching, I work with people to achieve massive results for themselves and their businesses.


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