Article Overview: Your top performers (real sales professionals) aren't the ones taking their time (and yours) to whine. Oh no. This stuff is the exclusive domain of the under achievers and they whine to justify their lack of success. Whining might distract you from their dismal performance and further distract them from performing the work they're supposed to be doing.
Free Download - Sales Courage and Resilience By Dave Kurlan
The Whiners - Salespeople Who Get Your Attention
Don't
you hate whiners? These are the people who complain, rationalize and
criticize EVERYTHING. There is some criticism that is warranted,
justified, needed and appropriate - much like thecoachingI do each day
- but I'm talking about unnecessary whining, whenadultsbehave like
kids and come up with something negative just because they can.
Prospects, Customers, Salespeople, Managers and Senior Executives are all guilty of whining.
You get the picture. I can guarantee one thing about comments like
these: Yourtop performers(realsalesprofessionals) aren't the ones
taking their time (and yours) to whine. Oh no. This stuff is the
exclusive domain of the underachieversand they whine to justify their
lack of success. Whining might distract you from their dismal
performance and further distract them from performing the work they're
supposed to be doing.
So next time someonewhinesto you about well, you, what should you
do? Whine back? Reprimand? Thank them? Ask questions? Set the record
straight? What would you do?
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Related Forum Posts Re: Attention Age Doctrine
- Hi Andy,
So how did you find of "The Attention Age Doctrine" Part 1? And has following its guidelines yielded any positive results yet?
Advertisement that sales
- Plan your marketing programme. It should include commitment to capital resources.
If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads.
Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company.
Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles.
A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action.
When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers.
Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
Re: Character Design - using it effectively in marketing
- One thing about characters is that you can make them do things that real people can't do (such as fly). Depending on what you are selling, that can make it seem like if you use/buy their product, you'll have super powers. I know that sounds goofy, but flying is something we all wish we could do at one point in our life and the thought of it brings out the child in us, which makes us WANT. Also, kids are more apt to watch the commercial and say, "Hey, Mom, look at that......!) Attention getting, which is always good.
Re: Character Design - using it effectively in marketing
- [quote="mbrand2222":3jr8ndgd]One thing about characters is that you can make them do things that real people can't do (such as fly). Depending on what you are selling, that can make it seem like if you use/buy their product, you'll have super powers. I know that sounds goofy, but flying is something we all wish we could do at one point in our life and the thought of it brings out the child in us, which makes us WANT. Also, kids are more apt to watch the commercial and say, "Hey, Mom, look at that......!) Attention getting, which is always good.[/quote:3jr8ndgd]
Hi Mary,
I don't think it's goofy at all. Isn't this business is all about making wishes come true? That's what a good sales page do, so why not a flying character?
Focus Brings Long Term Results
- Over the past 2 years of venturing out and running my own business and not working full-time in a job I have tried numerous business opportunities. I have tried businesses in providing student accommodation, share trading and options, renting and selling paddles to dragon boat clubs and selling toilet odour eliminator products online. This was opportunistic thinking and diminished my efforts as I got started by adding more work rather than focusing on one business. It was all very tempting to try and run them at the same time to see which one would take off. Unfortunately there was no focus and when times got tough I jumped across to work on the business that interested me more.
Opportunistic Thinking Is Bad
If you are like me and see that everything is possible and always keeping an open mind about business ideas, then you will find it irresistible to try new ideas. Trust me I’ve learnt the hard way. So how have I changed this? I’m a huge fan of Yaro Starak’s blog - entrepreneurs-journey.com and one day he wrote a post about his coach Rich Schefren who was launching a new coaching program. As usual most internet marketers have a system to launch their new products and give away a lot of free quality information that can be applied straight away. They do this so they can build rapport with you and show that their information is useful before they start their sales pitch on you. As I knew the information was free and they just wanted my email address, I downloaded Rich’s eBook, the “Internet Manifesto“. If you haven’t read it, I would recommend you get a copy of it immediately.
The Change in Mindset
After reading the “Internet Manifesto”, I had a profound moment that I would change the way I operate my business. My mindset went from “thinking opportunistic” to “thinking strategically” meaning if I wanted to build a long term business I would have to set up the right systems and hire staff to leverage my time. I realised that I couldn’t do everything myself. Rich’s famous flowchart accurately shows how most Solo Enterpreneurs run their Internet Businesseses today. (I’m one of them and have taken action to outsource a lot of my work since then)
Rich Schefren's Internet Manifesto
Since then I have taken action to sell my businesses that are not part of my goals and made a mental decision to not start new business opportunities.
Focus Is Key
Since I was compelled to find out more, I downloaded the rest of Rich’s series of books which are listed below:
1. Internet Manifesto
2. The Missing Chapter
3. The Final Chapter
4. Attention Age Doctrine Part 2
5. Maven Matrix Manifesto
6. The Entrepreneurial Emergency
Through this series I learned that I needed to focus on one task at a time, not five at a time (today’s generation calls it multi-tasking). Making that shift helped me improve time efficiency and also get tasks completed that generated more money. Additionally, you need to use your strengths to focus on a task and learn to outsource the rest that you are not good at. This is the key to long-term success in any business.
Tyrone Shum
Focus Strategist
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