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Tom Peters' 9 Items for the Sales Force



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Sales Leadership Challenges to Having a World Class Sales Force - By Dave Kurlan

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Tom Peters' newest book, the Little BIG Things, is well worth reading. Recently, on his blog, he posted a more complete version of the Credo he included in the book. Several of the items which, if not sales or sales force competencies, are certainly crucial sales requirements (they are abbreviated here - follow the link to Tom's article for his complete descriptions):

  • Excellent Listeners
  • Unwavering Commitment
  • Development
  • Positive Evaluation Process
  • Mastery
  • Encourage Failures
  • Accept Blame
  • Celebrate Successes
  • Excellence as a Principal Benchmark
Tom had dozens of items on the list and an argument can be made to include more of them as staples of the sales force but these are a really good start. If you were to pick just one to work on first, which one would you choose? Answer using this poll.

I'll let you know which one mine would be.....

You thought I would pick Evaluation, didn't you! Nope. Unwavering Commitment (whatever it takes). That results in Mastery - and excellence. Then we knock off the rest of them and we're celebrating successes everywhere we look!


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Home > Sales > Dave Kurlan > Tom Peters 9 Items for the Sales Force >

Free PDF Download
Sales Leadership Challenges to Having a World Class Sales Force - By Dave Kurlan

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About the Author: Dave Kurlan

RSS for Dave's articles - Visit Dave's website
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.
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