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Top 10 Kurlan Sales Management Functions - What's Missing?



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Personality Tests, Sales Candidate Selection - How Tests Measure Up - By Dave Kurlan

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I was asked a really good question yesterday. Why wasn't the Sales Force Evaluation or the Sales Candidate Assessments part of my series on the Top 10 Kurlan Sales Management Functions? Simply because it's not one of the Sales Manager's Functions. It's an outside expert's area of competence, not a sales manager's. The intelligence, insights, suggestions and action plans that are included in the sales force evaluation should be put to use for coaching, motivation, compensation, selection, accountability, systems and processes, metrics, training and development, etc.. But the actual evaluating is not done by internal company management.

I also didn't include sales training or sales management training in those 10 sales management functions for generally the same reasons. Those are competencies best left to outside experts. Sales Managers can learn to coach - and it takes a long time to develop the ability to do it effectively - but training is a whole different animal. Training is not standing in front of your salespeople and teaching. Anyone with presentation skills can do that! Sales or Sales Management Training must include these 25 competencies plus these additional 10:

1. wide and deep subject matter expertise

2. ability to role-play the salesperson's part on any scenario at any time with anybody

3. ability to fully explain what is being role played, as it is being role played

4. the ability to create change

5. the ability to change the mindset, expectations and buy-in of an entire audience

6. the best, most effective tactics for any given scenario

7. tactics that support the company's strategies

8. the ability to make training participative

9. best practices from outside your company or industry

10. ability to overcome resistance

So in summary, just because it needs to be done doesn't make it an important sales management function. And just because it isn't an important sales management function doesn't mean you don't have to include it in your ongoing efforts to develop your sales force.


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Personality Tests, Sales Candidate Selection - How Tests Measure Up - By Dave Kurlan

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About the Author: Dave Kurlan

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Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.
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