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Topgrading Pros, Cons, and Sales Assessments

Written by: Dave Kurlan

Article Overview: Somehow, I got thrown into the middle of an internet disagreement between Brad Smart, author of Topgrading, and Bob Corlett, a blogger who calls himself The Staffing Adviser.

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Topgrading Pros, Cons, and Sales Assessments

Somehow, I got thrown into the middle of an internet disagreement between Brad Smart, author of Topgrading, and Bob Corlett, a blogger who calls himself The Staffing Adviser.

The best way to follow this interesting blogersation on two separate websites is on Jonathan Davis' blog, An Insider's Guide to Recruiting on the American Workforce web site. (go to my original post for all the links)

I think very highly of Topgrading. The Proprietary Recruiting Process (STAR) that we help companies build and develop for hiring top salespeople is very compatible with Topgrading. One of the differences in our two approaches is that Brad didn't suggest incorporating assessments, including our world-class highly predictive sales assessments, into the Topgrading process. So naturally, our process includes the assessment.

Verne Harnish, Founder and CEO of Gazelles, is a big Topgrading fan. He's also a big fan of OMG's Assessments, so much so that we've partnered with Gazelles International and developed a Gazelles version of our Sales Force Evaluation. In this version, all of our insights are delivered in the jargon of Rockefeller Habits. I love this version!

So when it comes to recruiting salespeople, what can we learn from all of the back and forth and pros and cons and structure versus gut and discipline versus experience?

I can tell you this. If you hire the right salespeople in the first place, you'll save time, money, aggravation, and flat or declining revenue. If you hire the right salespeople you'll motivate the rest of your team. If you hire the right salespeople you'll raise the bar. If you hire the right salespeople you'll grow revenue. And to hire the right salespeople you need an effective process, a predictive sales specific assessment, sales managers that have been trained to interview salespeople, and an effective, comprehensive, 90 Day On Boarding Process. Without them, you're back to hoping for the best and as we know by know, hope is not a strategy.

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Home > Sales > Dave Kurlan > Topgrading Pros Cons and Sales Assessments
Article Tags: adviser, aggravation, american workforce, blogger, corlett, disagreement, force evaluation, gazelles, jargon, jonathan davis, jonathan davis blog, omg, pros and cons, pros cons, rockefeller, sales managers, time money, top salespeople, topgrading, verne harnish

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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