Ultimatums for the Sales Force - Do They Work?

Guest post by: Dave Kurlan
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Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

Suppose you deliver an ultimatum to a salesperson...

Suppose you deliver it to the entire sales force...

How would you expect them to react?

Is it predictable?

It is if you break it down by A's, B's and C's.

Ultimatums are embraced by A's - they thrive on the pressure, the challenge, the urgency of it all.

Ultimatums will provide the answer to the question, "can my B's become A's?"

Ultimatums will accelerate the process by which your C's leave.

One more thing about ultimatums - they don't work. UNLESS:

Expectations are clear;
The "how" is clear;
You support them as needed;
They get the coaching they need;
They get the training they need;
They receive the development they need;
Accountability is tightened up;
They are committed to the end result;
You are committed to the end result.
What do you think about ultimatums?

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Free PDF Download
Salespeople Must Stop Snorkeling and Start Scuba Diving - By Dave Kurlan

About the Author: Dave Kurlan

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Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).
Click here to visit Dave's website.

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