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When Salespeople Perform Poorly on OMG's Sales Assessment
Written by: Dave KurlanArticle Overview: When a top producer doesn't assess well on Objective Management Group's Sales Assessment, how can it be explained? These are some of the possible explanations. Read More...
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When Salespeople Perform Poorly on OMG's Sales Assessment
When a top producer doesn't assess well on Objective Management Group's Sales Assessment, how can it be explained?
These are some of the possible explanations:
1. They inherited the business
2. They have been around so long that all of the market wants to buy from them
3. They are so likable that everyone wants to do business with them
4. There is very little resistance in their marketplace among their targets so weaknesses don't have a negative impact
5. The results on which they are measured aren't the correct numbers on which to judge performance
6. They are being supported by an effective team, without whom they would fail.
7. They have some intangibles that aren't duplicatable or replicable in others
8. The assessment was inaccurate
The findings in the assessment are accurate almost 100% of the time and the conclusions/recommendations in the assessment are accurate about 95% of the time. Since it's not perfect, we need to explain when there is an obvious disconnect. The most common explanations are examples #1 and #2 above. Sometimes it's #7. It's hardly ever #8.
Article Tags: conclusions, correct numbers, effective team, explanations, intangibles, management group, marketplace, negative impact, objective management, resistance, s sales, targets, top producer
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About the Author: Dave Kurlan RSS for Dave's articles - Visit Dave's website Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan). Click here to visit Dave's website Visual Pipeline Predict Sales Turnover Salesperson Selection |
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