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Will Salespeople Take a Straight Commission Job?

Written by: Dave Kurlan

Article Overview: Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one. Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?"

Will Salespeople Take a Straight Commission Job?

Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one.

Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?"

And the issue is not straight commission as much as it is how does the strong, new salesperson earn a living while waiting for the checks to begin showing up? To address this issue you must know what your ideal ramp-up time is. My formula for calculating ramp-up time is:

length of your sales cycle + length of your learning curve + 30 days

So if it requires 90 days to teach the new salesperson your business and your sale cycle is another six months, your ramp-up time would be 10 months. That means that for a straight commission plan to work, you must subsidize the new salesperson for the first ten months prior to transitioning that individual over to straight commission.

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Article Tags: 10 months, austin tx, barton creek country club, checks, commission environment, correct question, learning curve, phoenix, ramp, ritz carlton, salespeople, salesperson, six months, straight commission



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