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You Coach but Do Your Salespeople Follow Through?

Guest post by: Dave Kurlan

Article Overview: Sales Managers are often asked for advice on specific opportunities and provide coaching to the salespeople. Often times that's the last they ever hear about that situation from the salesperson, why don't they follow up? Well there are a few reasons...

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You Coach but Do Your Salespeople Follow Through?

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.

Has this ever happened to you?

A salesperson asks for your advice and it's opportunity specific, important, and time sensitive.

You schedule a time to talk, provide the coaching, ask if it helped, receive acknowledgement, get commitment for follow through and wish them luck.

Then you wait.

And you wonder.

Did they make the call? Did they reach the prospect? Did they do what you coached them to do? Did they do it the way they were supposed to, something similar, or do it their way and screw it up? What happened? Good outcome or bad? Lesson learned or not? Career changing or just event specific help? Transportable lesson/skills or a one-time use? Momentum building or not? Confidence building or not?

After their call, following up with you is the respectful thing to do - it shows appreciation, that they didn't waste your time, that they took action, that there was an outcome, that you were helpful. But what happens if they don't follow up with you? If you don't learn what happened?

You can bet on one of two things - or both:

  1. The salesperson never made the call/visit and failed to act on your advice;
  2. You were coaching a shit head.
So when either or both of these scenarios are true, then what?

Does it depend on whether they are performers or under achievers?

Does it depend on whether you like them or not?

Does it depend on whether they have a track record of this kind of behavior?

Do the rules change based on the individual involved?

What do you do when it comes to your sales force?

Let's get a good discussion going on this topic!

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Home > Sales > Dave Kurlan > You Coach but Do Your Salespeople Follow Through >
Article Tags: coaching, sales, sales management, salespeople

About the Author: Dave Kurlan
RSS for Dave's articles - Visit Dave's website

Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling (Dan Seidman), Stepping Stones (Deepak Chopra and Brian Tracey) and 101 Great Ways to Improve Your Life, Volume 2 (David Riklan).

Click here to visit Dave's website
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