Tweet

Everything Is - Marketing - Is Everything

Written by: Michael Richter

Article Overview: Marketing - first and foremost as a personal attitude/way of thinking - IS the driving force in our lives.

Everything Is - Marketing - Is Everything

Whatever we do as individuals especially also when acting for a company -, it will characterize us in the public/with our clients.

Whether it is

* the receptionist on the phone,

* the production manager,

* the driver of a company car,

* a field representative, or

* the owner/CEO himself ...

... all that 'impresses' the public - even a very good advertising campaign can not really be successful against this ! (whereas 'advertising' is often misunderstood/misinterpreted as being all of 'marketing').

Examples:

1. The receptionist - or whoever talks on the phone - is polite or unpolite - the client/ caller will be impressed 2. The manager of the production department is arrogant, or not - the supplier possibly talks about it during his cracker barrel or may be even being with a competitor 3. The driver of a labelled company car takes the priority from someone - possibly it was the best client !? 4. A slovenly dressed and arrogant field representative - who doesn't identify with the problems of the client (or even makes unbearable promises) - wants to be successful with a client - I can't believe this, even if the client urgently needs a product comparable to ours

5. Happened some days ago: An arrogant editor in chief doesn't answer a question correctly during a panel discussion but insists on his 'political view' - what happens, if this influences his readers !?

and much more.

... marketing is everything

I like this example:

Imagine you could produce gold (artificial and not to be used for jewelry but a perfect replacement for industrial purposes) at the price of copper and you want to sell it - with a very good profit - at the price of silver.

You would not sell it if nobody knew it !!

Big advertising campaigns or similar action would lead in this case possibly only to some kind of unbelief or would initiate a 'run' (of unwanted and not suitable clients) respectively which we could not live with/reply orderly to.

Consequently it would be necessary to sell this gold especially to such clients who barely need it for their products.

And ... all the ways to them - ideally in whatever region of this world - are known by the marketing department (see >> 'Marketing ~#~ sales'- www.marketing-und-vertrieb-international.com/en/news/selling-versus-marketing__8.htm)

* from market analysis and market segmentation, via

* the choice of the selling route accepted by such clients and the 'right' pricing, to

* talking to the customer, knowing/acknowledging HIS problems

and much more.

Of course this is impossible without the development department (describing the possibilities to use 'the artificial gold'), and the production department (being responsible for a permanently perfect quality)

and

of course all such things are very much depending on the company itself as we cannot generalize them, but provided everything is in order,

to get the 'right' client, in the 'suitable' market segment/s, and the 'right' requirements, which can be fulfilled by us ... you need Marketing

IMHO:

Everything is ... marketing ... is everything

Related Articles
  Geek Marketing 101
  Future Marketing kicks out the ancient marketing
  Real Estate Marketing Strategies - Tips for Creating Success
  Is PR Marketing? Is Marketing PR?
  How to fix sputtering marketing

Article Tags: europe, exports, International marketing



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Leading from Authenticity is a Beautiful Thing

A Guide to Franchise Financing

Stay Employed In A Down Economy

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.