These are the most industrialized countries, however, it will still take some years to form out of them a 'real' community with an easy exchange of people and goods.
The total number of inhabitants reaches today nnearly 500 million - an economical factor/force which can not/should not be disregarded.
Of course the 'old' members, like Belgium, Denmark, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Austria, Poland, Portugal, Sweden, Spain, UK and Germany are the driving forces with regard to the further economical development, however, the new members are an additional basis for investment and the general future development of companies from here. This will - in the long run - strengthen as well the 'old' as the new members.
In order for foreign companies not to miss the chances to partizipate in the growing wealth of this region it is important to go there and to offer its solutions.
Such steps should, however, be prepared carefully as there are a multitude of languages and habits in the region.
The best way to do this is the preparation of marketing plans - per country, per part-region and all of the countries headed for - which contain thoroughly researched figures for the potential of available clients, selling partners and/or possible cooperation partners but also concerning competitors, their marketing ways and furthermore possible market niches which could be supplied due the core-competencies of the specific supplier from abroad.
However, everyone deciding to market in/to Europe should be aware that it takes - depending on the products offered - between abt. 6 and 15 months to reach first results which then can be the basis of a permanent success.
Nevertheless, this region is worth every effort as the outlook is quite bright and the European Community members all have realized their general potential.
... and ... the strong EURO makes it even more interesting to come NOW.
Please ask ......
Marketing and Selling in or to Europe - To learn more about this author, visit Michael Richter's Website.
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Michael Richter
(Visit Michael's Website)
With more than 35 years practical
experience in strategic marketing in/to
all 5 continents I offer assistance and/or
training in internationalizing >> market
research, marketingplan, practical
implementation - Europe and/or worldwide
on the spot.
In addition I hold national and
international, internal and external,
seminars on 'international marketing' -
especially into the European Union.
- Marketing support
- Countries travelled
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