Michael Richter Articles
The Marketing Plan As A (Strategic) Planning And Steering Tool - Click To Read Article
In fact every company needs a marketing plan in order to plan the way to its success, to steer it and to control or adapt it.
SMEs Explore New Markets in Successful Years - Click To Read Article
Germany is called ‚export champion’ – however, the impressive figures only reflect to a minor percentage the small and medium-sized companies. And this - adapted - may be the case for quite some countries ...
Marketing and Selling in or to Europe - Click To Read Article
Europe consists of more than 40 different countries out of which 27 are already members of the European Community - and all of which are waiting for you.
Everything Is - Marketing - Is Everything - Click To Read Article
Marketing - first and foremost as a personal attitude/way of thinking - IS the driving force in our lives.
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