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Michael Richter Articles

Written by: Michael Richter

Success in worldwide Marketing and Sales – especially for SMEs - Click To Read Article
Nostrums do not exist. ‘Best Practices’ can – in the majority of cases and if at all – only be followed by larger corporations. What can small and medium-sized companies do then to make use of the worldwide chances ?

‘Your benefit is my challenge’ - in inter-/national marketing and sales, especially towards Europe - Click To Read Article
This is the motto of the international marketing and sales consultant Michael Richter, Seekirch/Germany.

American (and other countries’) producers have good chances in Europe - Click To Read Article
In his article ‘Can the U.S. Increase Exports?’, published Apr 26, 2010, in ‘Managing Automation’, Robert Malone doubts that the export increase as called for by the Obama administration is realistic. Even if, all efforts are worthwhile.

Strategic Marketing - Information covering more than 50 countries from all over the world - Click To Read Article
Strategic marketing requires comprehensive information - e. g. before entering a foreign market. Michael Richter, international marketing- and sales consultant, Seekirch/Germany, has collected for more than 50 countries which he visited several times himself links to such information.

Success model: Targeted marketing of investment goods and long-lasting consumer goods - Click To Read Article
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods.

The Marketing Plan As A (Strategic) Planning And Steering Tool - Click To Read Article
In fact every company needs a marketing plan in order to plan the way to its success, to steer it and to control or adapt it.

SMEs Explore New Markets in Successful Years - Click To Read Article
Germany is called ‚export champion’ – however, the impressive figures only reflect to a minor percentage the small and medium-sized companies. And this - adapted - may be the case for quite some countries ...

Marketing and Selling in or to Europe - Click To Read Article
Europe consists of more than 40 different countries out of which 27 are already members of the European Community - and all of which are waiting for you.

Everything Is - Marketing - Is Everything - Click To Read Article
Marketing - first and foremost as a personal attitude/way of thinking - IS the driving force in our lives.





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