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Michael Richter Articles

Michael Richter Articles

The Marketing Plan As A (Strategic) Planning And Steering Tool - Click To Read Article
In fact every company needs a marketing plan in order to plan the way to its success, to steer it and to control or adapt it.

SMEs Explore New Markets in Successful Years
- Click To Read Article
Germany is called ‚export champion’ – however, the impressive figures only reflect to a minor percentage the small and medium-sized companies. And this - adapted - may be the case for quite some countries ...

Marketing and Selling in or to Europe
- Click To Read Article
Europe consists of more than 40 different countries out of which 27 are already members of the European Community - and all of which are waiting for you.

Everything Is - Marketing - Is Everything
- Click To Read Article
Marketing - first and foremost as a personal attitude/way of thinking - IS the driving force in our lives.


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About The Author


Michael Richter
(Visit Michael's Website) With more than 35 years practical experience in strategic marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot. In addition I hold national and international, internal and external, seminars on 'international marketing' - especially into the European Union. - Marketin g support - Countries travelled

Michael Richter is a Silver author on EvanCarmichael.com
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