Andrea Articles
Ever heard of LoveSelling Read on despite the name - Click To Read Article
Some entrepreneurs don't see themselves as sales people, because 'sales' is an unpleasant activity for them. Yet, their very existence depends very much on a successful sales strategy. My approach is 'positive sales' - a consultative approach to focusing on providing service first and selling next. Coincidentally, a German Business Guru has come up with a similar idea: he calls it "Love Selling"!
Do you really hear me? Or: why Positive Sales equals Listening - Click To Read Article
How can you sell your product or service to anyone without knowing what it actually is that they need? You shouldn't, is the short reply. Selling means not only 'making a sale' but focusing on the customer's needs, circumstances and wishes. Get to know them in order to understand them, and do it by asking and listening instead of talking and telling. Why? Because that is what effective, positive sales is all about.
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Authentic Leadership and Sales - My goal with this blog is to bring some serious fun into the leadership research- and business community. Serious, because leadership is the most fascinating topic in business for me and I’m not doing my PhD in leadership and organizational change for nothing. Fun, because what you do must be what you like. And learning about leadership is what I like best.
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